Sietse Helder

• Responsible for the change portfolio in the Swiss market including identification, prioritization and progress monitoring of projects and change requests. Securing yearly budget (+/- 8 million CHF) from head-office and planning local project staffing. • Implemented new process and tools for managing business ideas and requirements. New set-up significantly improved time-to-market and transparency for stakeholder.

• Responsible for various company-wide projects to drive digitalization and product development, including the implementation of the CRM platform “Salesforce”. • Relaunched the local program for continuous improvement. Within the first 6 months 80 ideas were collected and 16 were implemented. • Prepared a strategic concept for repositioning the B2B brand in the Swiss market.

• Responsible for the product strategy and its conversion into concrete action fields and guiding principles to leverage revenue potentials and maximize the customer experience. Managed the idea funnel for expanding the product portfolio and optimizing its commercialization. • Set-up inter-disciplinary team “Ancillary Lab” for quick exploration of new business opportunities. • Played a leading role in group-wide projects to develop and launch new products and to enter new sales channels.

• Responsible for business development and key account management of a SaaS platform that enables automation between shippers and logistics service providers. Successfully closed new deals and increased regional sales by 300% YoY with several Fortune 500 manufacturers across automotive, electronics and energy industry. • Coordinated product implementation projects for new customers. • Built and managed a network of leading logistic service providers including the global top 25 freight forwarders.

• Responsible for key account management of biggest global cargo airline customers and strategic projects to drive operational excellence. Managed to improve quality and productivity through various local & global initiatives, including the implementation of customer programs, e-freight and Lean Six Sigma projects. • Globally implemented an industry-wide quality management program, which made Swissport the first and only global cargo handler with the Platinum Membership status.

• Set-up and headed the Business Development Unit (4 indirect reports) that supported management with analyses and business cases for commercial decision-making. • Coordinated the development of the yearly sales budget (+/- 1.2 billion CHF) and the revision of the monthly revenue forecast.

• Responsible for all B2B & B2C marketing activities including pricing & revenue management, communication, business intelligence, e-commerce and distribution (6 FTE’s including 3 direct reports; yearly budget +/- 1 million CHF). • Managed various projects around the successful merge of the Marketing Departments of Air France and KLM in Central Europe.

• Merged and headed the Indoor Sales Units of KLM and Air France in Zurich (9 FTE’s including 5 direct reports), which provided operational support to account managers and B2B customers. • Implemented a new organizational set-up with standard operating procedures that improved productivity (minus 2 FTE’s), quality and staff motivation.

Responsible for the production and analysis of management information including recommendations for improving the commercial performance.

• Investigated the preferences of customers in the Swiss market for flight products and converted the findings into a self-developed pricing tool. This tool helped KLM to benchmark its products against the competition and to select a pricing strategy for optimizing revenues.

International Marketing, Planning & Development of Multinationals, Spanish Language & Literacy

Strategy, Marketing & Organisation