Silke Sonnenberg

Le Caid is my independent design practice, delivering brand identity, UX/UI, and design systems for hospitality, lifestyle, and B2B/B2C clients. / Developed identities, websites, and design systems for brands including Restaurant Deer, 28 Grad, ShaknNotStirrd, Landhaus Walter, and Goodlife Group. / Created the brand identity for Masseria San Michele with lanacci.com. / Art directed UI for Sonepar's Innovation Lab Showtruck, an interactive multi-touch and VR experience, and created the project keynote.

Led design across EDEKA's app ecosystem (iOS/Android), digital touchpoints, and in-store hardware, ensuring WCAG AA compliance. / Directed the "Challenges" gamification feature, the EDEKA x RTL+ experience, the Smartshopper tablet interface, and PSA handscanner UI. / Coordinated cross-functional teams, defined design guidelines, and led design QA. / Result: established a unified design system and consistent brand experience across all channels.

Led the redesign of the budni app and website, creating a consistent digital brand experience across key customer journeys. / Established the design system and UI standards, defined visual direction, introduced a bonus points gamification feature, and optimized core shopping and loyalty experiences. / Conducted design QA, reviewed agency deliverables, and managed documentation and developer handoff. / Result: a unified, WCAG AA-compliant experience across app and web.

Designed the UI for MIA, a new internal app for frontline employee communication, and migrated Swisscom's design system from Sketch to Figma, rebuilding the component library and dark theme with full WCAG AA compliance.

Defined the design direction for the GROHE Watersystems website and built a design playbook communicating brand values and guidelines as the base for GROHE's product design system.

Designed UX/UI for Papagei's B2B training portal and app across multiple sub-brands, covering the learning management system (dashboards, reports, video learning, course environments), supported by prototyping and marketing materials.

Built and extended the design system, ran design QA on pattern library usage across journeys, and produced design documentation supporting more consistent implementation.

Directed design concept and art direction enterprise and public-sector clients including Volkswagen Financial Services, MAN Truck & Bus, VRR and Versicherungskammer Bayern, spanning brand portals, corporate design guidelines and a white-label transit app.

Directed design concept and art direction for online and offline projects across clients including OBI, DPD, XING and Deutsche Post, while contributing design concepts to new-business pitches including Aral, AachenMünchener, and Tchibo and mentoring junior designers.

Led design for HypoVereinsbank's visual identity system and e-branding, directing a team of four designers on final screen designs, styleguide, icons and served as design lead on brand architecture and further page development. Directed a video production in London for the "Sneak Preview" campaign launch, including storyboard, animation and sound direction. Contributed design concepts to the T-Online and Cocreate pitches.

Comprehensive program combining technical AI proficiency with critical thinking and cultural context for creative industries. Curriculum covered the foundations of AI including history, ethics, GANs, prompting, and machine learning - as well as hands-on application of proprietary and open-source workflows in image generation, storytelling, branding, and audiovisual production. Focus on strategic and meaningful integration of generative AI tools into contemporary design and production processes.