Simon Biemer

Leading the evolution of a multi-brand design system across 16 brands, 75+ components and ~3,000 tokens. Driving design system architecture, semantic token structures, Figma Variables, governance and design-to-code workflows. Building AI-ready design system context through Figma MCP, AI-assisted component review, documentation and prototyping workflows.

Led UX across mobile, web and embedded products and managed the design team. Built and established a token-based design system to improve consistency across brands, products and interfaces.

Designed UX for digital healthcare products (mobile & web) using Figma and Miro. Led internationalization and rollout across multiple markets.

Advised startups and enterprises on UX strategy, DesignOps and scalable design systems. Supported teams in improving design-to-code workflows and collaboration.

Led the 0→1 design and delivery of a new digital finance product ecosystem. Defined product vision and UX strategy, built a multidisciplinary UX team and worked with a 20-person cross-functional team from concept to market launch in 14 months.

Managed UX strategy for mobile banking channels. Acted as product owner and led agile product development.

Led UX projects for mobile, web and desktop platforms. Created interaction concepts and prototypes for international clients.

Conducted usability testing and UX design for web, desktop and embedded applications. Collaborated closely with cross-functional teams.

Medientechnik, -gestaltung, -wissenschaft; Softwaremanagement, -technologie