Simon Pitt

Lead the Commercial team of PNG Air, one of the largest airline operators in Papua New Guinea with an extensive domestic network, operating a fleet of fifteen aircraft from its base in Port Moresby. • Achieved seat factor increase of 15 points and yield increase of 40% over two years. • Delivered competitive product distribution solutions to reach over 100,000 travel agencies across 190 markets. • Created three-year commercial revenue plan as input into financial restructuring plan led by PwC.

Deliver best practice in origin and destination inventory management, and manage a team of Flight Analysts to continuously improve network revenue performance. Drive the achievement of critical success factors and KPIs linked to revenue per available seat kilometre, overbooking and mix management. Develop inventory solutions that balance point-of-sale and yield priorities, optimising passenger mix on flights throughout high and low demand periods and within a dynamic environment of strong capacity growth.

Lead and drive revenue generation activities across the international network to maximise revenue. Optimise revenue through effective pricing, inventory and distribution strategies. Realise the company’s “Game Change Strategy” including route restructure, implementation of alliances and enhancement of distribution capabilities. Leverage all aspects of the Virgin Australia network and product to enhance the revenues and profitability for international routes.

Business Manager providing consultancy services at Eat creative, a Tokyo based creative agency specialising is marketing ideas and creative execution for Japanese and international premium and specialist brands. With a focus on graphic design and content for print and web, the company is always interested in new and challenging projects. • Enabled the agency to differentiate itself as a niche player, by enhancing its identity through a defined set of core profitable products.

• Responsible for driving all brand marketing, promotions and communication initiatives. • Provided strategic direction, planning and executing of marketing programs, events, and partnerships. • Through research, industry collaboration and innovative partnerships, developed and implemented marketing programs to attract international visitors to Canada. • Key activities included designing and executing strategic marketing and partnered sales programs, and structuring and promoting business opportunities.

• Developed and implemented strategies and plans with Country Managers and GSA’s to deliver the regions revenue target of CAD 815 million, half of which is derived from Japan. • Strategies covered pricing, marketing programmes, e-commerce, distribution channels, frequent flyer programmes, partner relationships, and information technology. • Responsible for leading the regions contribution to reengineering the company’s business model.

• Led and managed a team of thirty people. • Responsible for directing and executing the commercial activities of Air Canada in Japan. • Direct responsibility held for all aspects of marketing, pricing, public relations and customer relations. • Developed and implemented strategies for marketing and distribution alongside the Sales team to ensure an integrated plan to deliver the airline’s commercial objectives. • At the time of integration, achieved an increase in passenger revenue in excess of 20 percent.

• Drove activities to achieve the USA net revenue budget of USD 2.0 billion and cost of sale targets. • Directed performance management and planning needs, including developing long term strategies, and short-term tactics to increase profitability in the leisure segment. • Optimised revenue mix, yield and contribution through the detailed management of revenue channels. • Managed the provision of analytical resources in the production of information to support Leisure Marketing and Pricing decisions.

• Managed a team responsible for optimising annual route revenue of £1.5 billion for Asia-Pacific / Latin America, and the Caribbean (LACAR) and achieving KPI’s. • Coached and mentored team to develop robust working methods to achieve the optimum revenue mix through accurate forecasting of bookings, cancellations and no-shows, while managing different points of sale and supporting segmentation strategies. • Strong commercial judgement was required to support decision process for the short and medium term.

• Member of the Asia-Pacific, Latin America, and the Caribbean (LACAR) inventory team. • Provided analysis of route results, forward bookings, net revenue, yield and key performance measures. • The role required an unusual mix of business and technical skills, which allowed me to make a contribution to commercial and system development projects. • Communication was crucial across many functions and at all levels up to senior management for the success of this position.

• Led a team responsible for the evaluation of the proposed deployment of the aircraft fleet. • Reported and explained variances of results against budget and forecasts. • Member of the company's Commercial Planning Group responsible for planning and co-ordinating the resources required for the current and two future season's operations.

• Finance team member for British Airway's new charter airline Caledonian Airways.

• Joined the finance department with responsibility for the production of management accounts