Simona Leonte

Feelance consulting on e-commerce website design and development projects and digital marketing strategy for a local digital agency

Set the vision and defined the strategic roadmap for customer engagement in 2 new loyalty-program e-commerce solutions; liaised with stakeholders across the organization to optimize business value and customer satisfaction • Worked closely with Buying and UX/UI, to improve the product catalog, to increase member engagement and conversion rate • Optimized marketing budget by curating subscriptions, rationalizing spend and cutting redundancy

• Recruited, trained, supervised and mentored 6 team members • Developed the overall e-commerce strategy and directed all related tactical activities with full P&L responsibility; achieved average annual revenue growth of 30% • Optimized and managed day to day e-commerce operations (fulfillment, customer service, orders and returns management); key driver in developing process and service improvements, developed and maintained all customer service information and company policy

Developed strategic assortment plans, executed deep-dive analysis to optimize inventory levels and merchandise flow, improved inventory turnover by 20% Drove roadmap and improved features and user experience, by using customer insights and data analytics

Established the Customer Care department, trained and managed 3 team members Developed customer service procedures, achieving 97% customer satisfaction (survey rating)

Part-time while studying; responded to inbound customer inquiries, handled and resolved complaints

Significantly reduced research & quote time by automating the existing manual workflow Increased institutional sales by more than 25% year-on-year and margin by 4%