Simone Kugler

• Technical expertise of DoubleClick Search. • Project managed large scale client on-boardings, product migrations, integrations and upgrades across Europe and Italy. • Trained large groups of agency audiences and internal teams on new product features. • Created technical narrative for new product areas and coedited internal product newsletter. • EMEA Lead for Mobile Subject Matter Expertise.

• In-depth technical knowledge of DoubleClick Campaign Manager and insights into the ad serving ecosystem. • Responsible for providing technical consultancy to one of the UK's largest agency portfolio including delivering pre-sales pitches, demos and in person product trainings as well as solving product related client escalations.

• Managed complex, global mobile display business and built strong, long-term relationships with advertisers. • Developed optimization technique for app download campaigns to unlock 40% Q/Q revenue increase. • Succeeded in keeping spend live during several product transition and integration challenges. • Delivered product training to internal teams EU-wide and up-skilled key mobile specialist agencies and advertisers.

• Account management lead for UK Travel, Retail and CPG, and Swiss/Austrian advertisers. • Guided clients in transition from AdMob to Google, adapting to change in processes, policies etc. • Developed media plans and pitches and and grew accounts through up-selling of new product features and bespoke optimization techniques. • Led creative team to deliver the first HTML5 mobile campaign build.

• Responsible for a diverse base of advertisers as well as agencies in Northern Europe and Italy. • Flipping new to always on clients through account optimization and up-selling. • Developed relationships with big performance accounts and mobile content providers. • Devised campaign strategies for WAP based mobile content clients. • Managed Account Executive.

• Managed 100+ advertisers accounts across the UK, Italy and Germany. • Optimised pay-per-click campaigns and promoted up-sell offers, securing additional revenue. • Solved traffic investigations and dealt with complaints ensuring client stickiness. • Wrote and translated ad copy based on research of the advertiser's website, carried out campaign checks and approvals. Updated editorial guidelines. • Managed editorial team of three based in India.

• Launched rebranding of the Council's three cultural venues. Resulted in consistent communications and positive impact on visitor figures. • Managed the launch campaign for the Stockwood Discovery Centre, a £6 million development, supported by the Heritage Lottery Fund. Coordinating everything from PR and marketing materials to detailed event planning. Over 4000 visitors attended. • Drove and coordinated set-up and design of new website. • Managed Marketing Assistant and a small team of volunteers.

• Introduced ‘family friendly’ marketing through targeted advertising and wrote and edited dedicated family newsletter. • Developed relationships with local media and dealt with press inquiries. • Carried out visitor surveys on a regular basis to evaluate exhibition quality. • Helped with organising evening launches for exhibitions and road shows.

• Assisted with audience database management and email campaigns to increase exhibition attendance. • Re-structured marketing design archive.

• CRM management and updating of stakeholder database.

• 360 degree visitor management: information desk, trilingual guided tours, sales.

• Management functions of cultural institution/NGO explored: stakeholder management and fundraising, diversified income streams, HR and managing volunteer schemes, finance and budget management, PR and marketing. • Dissertation: E-business options for the non-profit organisation.

NB: Longer completion time due to full time employment starting in 1998.