Slavka Jancikova

Brought on to lead digital and influencer marketing for Budweiser in the U.S. Resigned the position to prepare for relocation to Germany. Created work streams with internal stakeholders and external agencies to define brand's influencer approach and digital strategy across owned social media channels, programmatic advertising, and e-commerce. Delivered digital support for the limited edition 1933 Repeal Reserve Budweiser launch.

As a core member of the CMO’s chief of staff team, I led development of the short and long-term global Nike Brand strategy and positioning that is consumer relevant, consistent, and impactful. I secured buy-in for the Brand strategy across all levels of the global marketing organization. Working with nine categories and six regions, I helped focus and prioritize marketing efforts and orchestrate brand support, enabling x-category integration.

Selected as one of two new hires from an annual nationwide recruitment for a high profile marketing leadership development program, consisting of distinct rotations, executive coaching and experiences in preparation for senior Brand roles. Gained experience planning and implementing worldwide marketing initiatives across Young Athletes (the third largest revenue category), Digital Brand, and Global Football (World Cup 2014).

MBA intern tasked with assessing and delivering a rollout plan for a growth-driving strategic initiative with $10M gross margin opportunity.

Oversaw campaign development and production for a national launch with NFL and Troy Polamalu - campaign rated by AC Nielsen the “Most Effective NFL Advertising of the 09/10 Season. As a trusted thought partner to the Head & Shoulders (Procter & Gamble) brand team, I was promoted to supervise the account strategy and the client relationship.

Landing the first advertising job in NYC with one of the largest clients Procter & Gamble allowed for a fast track experience working with senior creative teams generating new ideas and creative to support Swiffer and Dawn brand marketing efforts. In this position, I led extensive production of multiple TV, print, and radio ads and managed all aspects of advertising for the Canada market.

Management Trainee at the Czech & Slovak HQ in Trade Marketing, managing promotions, launching a new product, and developing seasonal campaigns with creative agencies for the Food business.