Sophie Becker

www.sophie.yoga

• Managed multiple client relationships simultaneously for key accounts on a daily basis • Created sell-in and sell-through strategies that align with the client and their customers and enhance product and brand positioning • Led a vast array of marketing projects (sales incentives, GTM strategy and branding, live launch kits, B2B and B2C sales enablement tools, event management) with up to $50,000 budgets • Oversaw the development of internal project work

• Managed social media activities • Created and maintained project schedules, tasks, SOW, and key project deliverables for internal marketing projects as well as external client projects and projected, tracked and managed project budgets • Briefed internal design and development teams on creative, technical direction • Assisted with agency strategy and research, analyzed data and formulated improvements recommendations

• Executed a published, B2B market research study that aided in new client acquisition • Collaborated in Daimler client project for Global Service & Parts/ Parts Sales & Remanufacturing • Collaborated in Daimler client project for data certification • Initiated, implemented, advanced, and maintained a new, trans-sectoral database structure for Automotive Suppliers • Collaborated with a workshop concept, leading to the development of consistent Knowledge Management standards and processes

• Ran a business development project for a new product line • Organized event for the launch of a new product catalog and supported concept for database enlargement strategy • Evaluated current customer interaction models and activities and designed an online customer interaction section on the web • Conducted data processing and target group information analysis, constructed customer segmentation models, and supported the customer retention strategy