Sophie König

-Manage the implementation, tracking and measurement of marketing campaigns -Plan and define local & global 360 ° marketing campaigns across multiple marketing channels (Onsite, App, Social Media, CRM , TVC) -Collaborate directly with internal & external stakeholders on marketing briefings and campaign execution

-Responsible for brand specific marketing campaigns for the world’s largest lifestyle and fashion brands -Within each campaign, responsible for coordinating between external and internal stakeholders, managing the various marketing channels, requesting brand material, shooting briefings and content selection -Implementation of novel campaigns and projects including new digital formats -Marketing Project Lead for one-off custom brand collaboration projects

Provide overall direct sales analytics for internal and external field marketing teams monitoring KPIs and optimizing bottlenecks on a daily basis Analyze and report on channel results, highlighting successes, failures, trends, and opportunities for improvement Manage the Field Marketing Hiring Pipeline: recruit, hire, and train representatives in the NY area market Coordinate and execute corporate field marketing promotions as a core guerilla marketing strategy

Increased number of sales leads using research, email outreach and CRM tools by over 300% Advanced social media strategies, established best practices and created content resulting in over 56% growth in in three months. Manage sales processes, customer programs, and provide input to forecasting and planning Conduct cold calls, email outreaches, and visits to existing and potential customers in the USA and abroad in addition to working with European Distributors to expand our reach across Europe

Manage two high-end home and lifestyle accounts, overseeing social media that reaches an audience of 30,000+ people Develop, format, write and copy-edit press material including press releases and media summaries Create pitches aimed at securing editorial exposure across print, online and broadcast media Assist with strategic planning, brainstorming and creative initiatives for clients and JBCPR

Responsible for maintaining large databases and updating the website on a constant basis Researched products, images, videos and manufacturers data in various fields Utilized content management software in maintenance of the site

Built Marketing decks for the CEO for a variety of projects Assisted in the implementation of marketing campaigns on a pan-European level Constructed and Visualized advertisements using InDesign Translated press releases between German and English

Informed guests of events, helped visitors to locate exhibitor’s stands Contact person on the floor for the designers Responsible for coordinating between designers and visitors