Soyeon Yoon

Berufserfahrung von Soyeon Yoon

• Bis heute 1 Jahr und 4 Monate, seit März 2023

  CRO Analyst

  Nord Security

  *Analyse the user data of A/B testing and find out what to bring in operation - Analyse the KPI(RPS/AOV/Revenue) between the control and variant - Analyse the test result with Channel, Country, Device type to find our insights fron each segment - Provide insight and support decision making whether to make changes for the brand website - Support project manager with data(creating customized dashboard) for the A/B testing hypothesis

• 1 Jahr und 1 Monat, Feb. 2022 - Feb. 2023

  Digital Marketing Specialist

  HSAd

  *Digital Media Execution of LG Electronics Europe - Managing overall Digital media campaign running in Italy (Search, Meta, Programmatic) ; Media Mix, Media Plan, Audience Plan, Creative guide, Dashboard build support - Analyse & Report the Digital media campaign performance in Italy ; Data Sourcing from various platform (SA360/Meta/DV360/Google Analytics/Brand site), analyse the performance of the campaign with KPI - Account management with LG Italy

• 10 Monate, Apr. 2021 - Jan. 2022

  Consultant

  S-core

  *Project : Integrated Mobile Digital Marketing Analysis - Analyse Mobile section dotcom traffic via Social to find out well performed social channels per regions & campaign and support local social marketing planning - Monitoring customer reaction by analyzing with Natural search traffic to former flagship pages & Google search keyword trend - Strategize Mobile Device ecosystem digital campaign

• 2 Jahre und 4 Monate, Jan. 2019 - Apr. 2021

  Data Analyst

  Cheil pengtai

  * Data Driven UX improvement - Analyse A/B test result to get higher page engagement & conversion rates - Draw pain points if the result does not meet the hypothesis and suggest improvement points * Brand site performance Analysis - Analyse brand site traffic, contents interaction, User path, Search Keyword, Fall out, Segment - Draw insights and propose Contents strategy/ Media mix - Suggest Media planning strategy - Provided tagging guide - Execute consumer FGI to improve sites contents and performance

• 2 Jahre und 11 Monate, Feb. 2016 - Dez. 2018

  Account Manager

  Cheil Pengtai

  * Samsung.com Change mgmt. - Regional Operation manager of MEA / G.CN (21 sites) - Issue handling in Web production, Training, Operational consulting for digital marketing activities - Analyzing & Monitoring regional sites - Global Samsung.com operation playbook management - Global contents roll out management * Operated Flagship model Launching event in brand site - Planning platform strategy & User journey for Flagship model - Managed launching event cue sheet - Launching event final reporting

• 7 Monate, Juni 2015 - Dez. 2015

  Digital Analyst

  Cheil Worldwide

  * Designed analysis requisite for Samsung.com & Tagging recommendation ; Newly launched business division site and global campaign site * Client support - Dashboard management ; Semiconductor division site, HealthCare division site - Respond client's inquiries and issues from CIS/MEA region - Monitoring Daily Samsung.com user satisfaction data * Managed & Developed Adobe Analytics and Google Analytics in Samsung.com ; User management, Segment management, Data system connection