Stefania Menz

Department: International Brand Management, Marketing Responsibilities & Achievements: • User search behavior analysis in 7 Red Bull countries (INT., AT, DE, CH, IT, ES, FR) • Coordination and implementation of search engine optimisation workshops in 16 Red Bull countries • Creation and implementation of a completely new, perfectly search engine optimised ‘Products & Company’ section (http://energydrink.redbull.com)

Marketing Department Responsibilities: • Analysing trends, potential and competition on the market • Coming up of new marketing strategies • Evaluation of competitors’ marketing concepts and their appearance in different sales channels

Fashion Management Fashion Photographie Fashion Writing

“The implementation of SEO on the Red Bull ‘Products & Company’ section and the resulting effect on product perception and user traffic.” •University of Salzburg Business School, Austria •Oxford Brookes University, UK •Kelley School of Business, USA •Jönköping Int. Business School, Sweden

Majors: Operation Research; Adv. & Brand Mgmt. Int. Exch. Experiences: 2010: HSG - University of St.Gallen (CH) 2010: Tsinghua University (China) 2009: University of Edinburgh, Scotland