Stephan Volmer

• Responsible for designing and executing multi-touch demand creation programs that leverage both inbound and outbound tactics. • Goal is to create new prospects and nurturing existing contacts. • Works as an ambassador and enabler for demand generation in Smart Infrastructure. • Focus on Smart Buildings, Smart Grids, IoT and Electro Mobility.

Delegated as end-to-end Campaign Manager for MindSphere - the Siemens operating system for the internet of things. • Developed an integrated multi-channel marketing and communications strategy to support the business and position the Siemens brand. • Digital marketing execution to generate leads and provide platforms for customer engagement. • Social media program leveraging top tier influencers. • Campaign asset generation and thought leadership activities incl. research, speaker placement etc.

• Developing and maintaining Siemens’ global positioning and communications strategy in close alignment with the business Divisions and countries. • Providing strategic guidance and messaging to a global communications community. • Ensuring integrated communications across channels through editorial planning and ready-to-edit content. • Developing and implementing thought leadership activities for the core positioning topics.

• Define the Sector’s communications positioning and strategy across five Divisions. • Develop core messages and themes. • Develop and implement integrated communications plan around “Intelligent Infrastructure”. • Comprehensive world-class research study “The mobility opportunity” as a content fundament for various means of communications. • Speeches and presentations for the Sector CEO

• Define core topics and messages and develop a corporate-wide communication program. • A global Thought Leadership pogram in partnership with public institutions and global execution. • Concept and branding of the Urban Sustainability Centre “The crystal” in London as a showcase for urban technologies. • Research projects as a basis for communications, e.g. Megacity challenges, Green City Index. • Early identification of issues and preparation of content for potential crisis topics.

Selected projects: • Strategy: reorientation of Deutsche Post World Net’s communications following the acquisition of DHL. • Issues Management: raised profile of tobacco concern JTI (Camel) in an increasingly tougher political environment. • Change & Identity: mission statement for DOUGLAS Holding and its subsidiaries. • Crisis Communications: for a gas importer at the peak of a heated-up debate about gas prices. • Internal Communications: re-aligned DEGUSSA AG’s internal communications.

Selected reference projects: • Publisher of city magazine “Insideout“, 1995 - 2000. • Organised “Nationalparktage“ in 1998 - 1999; a large public event with 15,000 participants each year. • Various print and online products for advertising of local enterprises.

• PR on behalf of airplane manufacturer Boeing for the German market. • Environmental Communications: Concept / Editing of Lufthansa AG’s award-winning sustainability magazine BALANCE. • Crisis Communications: Developed a crisis handbook for Lufthansa Technik AG. • Corporate Publishing: Editing of Esso's customer magazine.

- 4-month internship - Editing of chamber publication and membership communication