Stephan Volmer

Premium

Employee, Senior Consultant B2B Digital Marketing and Communications, SIEMENS

München, Germany

Skills

Corporate Communication
Internet of Things
Digital marketing
Communications Strategy
Social Media
Messaging
Campaign Management
Influencer engagement
Public Relations
Issue Management
Crisis Communication
Change Communication
Event Management
Internal Communications
Corporate Publishing
Community Management
Environmental and Sustainability Topics
Industry 4.0
Smart Mobility
Sustainable cities
Customer marketing

Timeline

Professional experience for Stephan Volmer

  • Current 2 years and 6 months, since Apr 2019

    Senior Consultant B2B Digital Marketing and Communications

    SIEMENS

    • Responsible for designing and executing multi-touch demand creation programs that leverage both inbound and outbound tactics. • Goal is to create new prospects and nurturing existing contacts. • Works as an ambassador and enabler for demand generation in Smart Infrastructure. • Focus on Smart Buildings, Smart Grids, IoT and Electro Mobility.

  • 3 months, Jan 2017 - Mar 2017

    Director Marketing & Communications, USA

    SIEMENS

    Delegated as end-to-end Campaign Manager for MindSphere - the Siemens operating system for the internet of things. • Developed an integrated multi-channel marketing and communications strategy to support the business and position the Siemens brand. • Digital marketing execution to generate leads and provide platforms for customer engagement. • Social media program leveraging top tier influencers. • Campaign asset generation and thought leadership activities incl. research, speaker placement etc.

  • 2 years and 3 months, Oct 2014 - Dec 2016

    Head of Communications Strategy and Planning

    SIEMENS

    • Developing and maintaining Siemens’ global positioning and communications strategy in close alignment with the business Divisions and countries. • Providing strategic guidance and messaging to a global communications community. • Ensuring integrated communications across channels through editorial planning and ready-to-edit content. • Developing and implementing thought leadership activities for the core positioning topics.

  • 3 years, Oct 2011 - Sep 2014

    Head Communication Strategy and Messages

    Siemens AG - Infrastructure & Cities Sector

    • Define the Sector’s communications positioning and strategy across five Divisions. • Develop core messages and themes. • Develop and implement integrated communications plan around “Intelligent Infrastructure”. • Comprehensive world-class research study “The mobility opportunity” as a content fundament for various means of communications. • Speeches and presentations for the Sector CEO

  • 5 years, Jan 2007 - Dec 2011

    Manager Issues Management

    Siemens AG

    • Define core topics and messages and develop a corporate-wide communication program. • A global Thought Leadership pogram in partnership with public institutions and global execution. • Concept and branding of the Urban Sustainability Centre “The crystal” in London as a showcase for urban technologies. • Research projects as a basis for communications, e.g. Megacity challenges, Green City Index. • Early identification of issues and preparation of content for potential crisis topics.

  • 2 years and 3 months, Oct 2002 - Dec 2004

    Communication Consultant

    komm.passion güttler+klewes, Duesseldorf (Haymarket’s “Agency of the Year 2005”)

    Selected projects: • Strategy: reorientation of Deutsche Post World Net’s communications following the acquisition of DHL. • Issues Management: raised profile of tobacco concern JTI (Camel) in an increasingly tougher political environment. • Change & Identity: mission statement for DOUGLAS Holding and its subsidiaries. • Crisis Communications: for a gas importer at the peak of a heated-up debate about gas prices. • Internal Communications: re-aligned DEGUSSA AG’s internal communications.

  • 9 years, Jan 1995 - Dec 2003

    Owner

    Push - Agentur für Kommunikation

    Selected reference projects: • Publisher of city magazine “Insideout“, 1995 - 2000. • Organised “Nationalparktage“ in 1998 - 1999; a large public event with 15,000 participants each year. • Various print and online products for advertising of local enterprises.

  • 8 months, Sep 2002 - Apr 2003

    Consultant, Trainee

    Grossbongardt Kommunikation

    • PR on behalf of airplane manufacturer Boeing for the German market. • Environmental Communications: Concept / Editing of Lufthansa AG’s award-winning sustainability magazine BALANCE. • Crisis Communications: Developed a crisis handbook for Lufthansa Technik AG. • Corporate Publishing: Editing of Esso's customer magazine.

  • 4 months, Sep 2000 - Dec 2000

    Marketing Intern

    German-Australian Chamber of Industry and Commerce

    - 4-month internship - Editing of chamber publication and membership communication

  • 2 years, Jan 1995 - Dec 1996

    Editorial Internships

    Various print media, TV and radio stations, e.g. “Bild“, RTL and Radio Antenne

  • 4 years, Jan 1991 - Dec 1994

    Freelance editor

    Langenhagener Echo (local newspaper)

Educational background for Stephan Volmer

  • Environmental Sciences

    University Lüneburg

  • Business Administration

    University Lüneburg

Languages

  • German

    -

  • English

    -

  • Russian

    -

Interests

Endurance cycling
White water kayaking

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