Stephane Nebel

Lead the commercial development strategy across France, Belgium and Italy, Repositioned the commercial approach by strengthening key customer relationships, expanding distribution partnerships and implementing market-specific growth strategies across the region. Drive cross-functional collaboration with Marketing, Product Management, Supply Chain and Customer Service to improve commercial execution, customer experience and operational performance.

Define and execute the Group's commercial and marketing strategy accelerating international growth, strengthening market positioning and enhancing brand visibility, expand international distribution networks by securing strategic listings and developing long-term partnerships across European automotive chains, drive the transformation, leading digital distribution initiatives, point-of-sale activation, public relations and social media campaigns to increase brand awareness and customer engagement.

Led the French expansion of the BANO and Rosh & Handle brands, defining and executing market entry strategies to accelerate international growth and strengthen brand presence across targeted European markets. Built and developed a high-performing distribution network, identifying, negotiating and securing long-term partnerships with importers, distributors and wholesale organisations throughout Europe. Managed the full BU dev. cycle, from market analysis to contract negotiation & successful market launch

Professionalised the commercial organisation by redesigning the commercial and marketing strategy, implementing structured sales processes and establishing a scalable growth framework for France and 25 international markets. Transformed the commercial function, leading business development, strategic account management, contract negotiations, marketing communications and the complete redesign of the corporate website to strengthen the brand's market positioning.

Defined & executed integrated commercial, pricing and trade MKG strategies across multiple channels, including e-com., pharmacies, wholesalers and retail networks, adapting the go-to-market approach to maximise growth opportunities. Built strategic partnerships and nego. key customer agreements to maximise rev. growth, profitability and long-term value creation. Managed and dev. a 9-pers team, aligning resources, priorities and capabilities with strategic obj. to drive performance and operational excellence

Responsible for the P&L 13 M€ (15 countries), Capture of international growth relays, redefining the strategy by implementing a new business model for France and China and simplifying decision-making processes Restructuring the sales team to enlarge the product portfolio to existing clients Generating new business by formulating plans per countries to generate incremental revenue Analysed sales and other reports that gave insight into how a company could made adjustments to improve performance.

Transformed market approaches by defining country-specific strategies, optimising value propositions, pricing models & go2market strategies to strengthen competitiveness & accelerate growth. Defined and executed country-specific strategies, optimising positioning, pricing & go2market appro. Delivered measurable business impact, achieving +23% revenue growth and +4% margin through strategic repositioning, commercial optimisation & value creation initiatives.

Created and launched the German subsidiary in Düsseldorf, defining the market entry strategy and building the commercial foundation from scratch. Developed strategic business opportunities with major retail groups and international companies, managing the full sales cycle from prospecting to contract negotiation. Generated €190K revenue within the assignment, establishing initial market presence and creating a platform for future growth.

Led the transformation of the service Div., managing after-sales services, customer experience, call centre OP and training activities. Redesigned the service model supporting 5 million end customers and 3,500 B2B accounts, improving OP efficiency and customer satisfaction. Reducing delivery lead times by 2.5x, transf warranty costs from a €5M loss into a €2.8M positive contribution, and increasing Linéa subsidiary net profit by €680K in 12 months.

Launched the German subsidiary in collaboration with Russian shareholders, leading the market entry strategy and opening of the company’s first flagship store. Managed the full retail start-up process, covering sourcing, commercial strategy, marketing, finance, legal affairs and HR for a concept featuring 70 brands and 5,000+ SKUs. Successfully delivered the store opening project, from location identification and development planning through to final implementation.

Repositioning of the brand Renovation, store openings and closings (110 stores) Definition and development of commercial, personal, investment and business plan budgets (P&L, KPI, investments)

Built and led the Southern Europe Retail Division across 7 countries, managing a team of 90 employees and full P&L responsibility. Created the organisational, operational & financial structure required to accelerate international retail growth, overseeing store operations, logistics & expansion projects Delivered outstanding business performance with sustained revenue growth of +30% (2009), +25% (2010), +13% (2011) & +19% (2012), while achieving five “Best Retail Chain” awards & 100% mystery shopper scores