Stephane Nebel

Introduce/develop BANO and Rosh & Handle products (BANO brand) in Europe. Research and negotiate with import agents and wholesalers. Conducted negotiations until contracts were signed, and provided sales and marketing support to these partners.

Professionalize the sales management of the brand and support the team over time to build and ensure medium and long-term sales growth on the French and export markets (25 countries). Define and implement sales & marketing strategy Supervise and coordinate all sales activities (prospecting, offers, negotiations, com. and marketing plan, web). Develop and strengthen partnerships with key accounts and suppliers & analyze the potential of new customers/markets Results : Margin (+3 pts) and sales (+9.7%)

BU manager (sales, marketing, finance, supply, logistics) Definition and management of commercial, financial, trade marketing & pricing objectives by channel (online, wholesalers, pharmacies, retail) Establish commercial offers for all partners and budgets for the team (9pers.) Improved sales performance (+41%), sales (+8%), online (+77%), process improvements & implementation of 2 business development strategies over 3 years.

Responsible for all the food aspects Swedish Markets, restaurants and bistros (70 direct co-workers – 500 indirect, 85M€) Rethinking about the IKEA Food concept to reach the national targets Results : Diminution from the food waste by 8%, Turnover bistrots +6% ; Swedish Markets, +7% ; Restaurants +4%

Responsible for the P&L 13 M€ (15 countries), Capture of international growth relays, redefining the strategy by implementing a new business model for France and China and simplifying decision-making processes Restructuring the sales team to enlarge the product portfolio to existing clients Generating new business by formulating plans per countries to generate incremental revenue Analysed sales and other reports that gave insight into how a company could made adjustments to improve performance.

Reinforced the distribution strategy for the 50 territories (30 direct people) Ensure the success of each country commercial action plan deployment, conducting monthly revenue forecast meetings for respective territories Creating individual development plans, coach and support the Commercial Directors for global and EMEA accounts Strengthening of international market share and opening of directly-operated retail stores. Results : Sales + 23%; + 4 margin pts

Open the subsidiary in Germany (Düsseldorf) and manage the entire audit/digital sales process from the contact point to the signature to retailers (DAX, FTSE in cosmetics, DIY, FMCG, sports) in Benelux, Germany and UK. - Developing business plans and preparing comprehensive business reports - Involved in planning & organising the organization’s activities to achieve targets Results : From 0 to 200K€ after 6 months.

Developing and implem. a strategic operational plan that centers on developing BtoB services in France, Germany & Switzerland. Managing 180 p., 5M customers Responsible for the dev. of after sales & marketing policy, improve long-term profitable customer/clients services and relations through effective training, Results : Delivery times reduced by 2.5, introduction of a franchise (200 in 2 years), reduction in warranty costs from - €5M to + €2.8M; Linéa subsidiary: Net income up €680K over 12 months.

Direct report to the Russian shareholders. Responsible to open the subsidiary and Implement the first pilot : a new concept store in the homeware field focusing an enhanced performance in all facets of the business (70 brands / 5000 references) International purchases, commercial, mkg, financial, juridical and HR Identified the location, developed and directed the implementation of the business strategy Created web portal & effective sales tool Defined the merchandising rules & mkg activities

Repositioning of the brand Renovation, store openings and closings (110 stores) Definition and development of commercial, personal, investment and business plan budgets (P&L, KPI, investments)

Built and implemented the global retail & Marketing strategy for 7 countries – 90 people Initiate the retail network expansion plan, drive opening and refurbishment projects Set up retail animation (opening, launches, events, visual merchandising animations) Streamline profit margins through price adjustments and cost reduction for each countries Results : 5 rewards for best retail brand between 2009 & 2012. 2 times 100% at mistery shopper visits, turnover LFL 2009 + 30%; 2010 +25%; 2011 +13%; 2012 +19%