Steve McDaniel

Independent marketing communications consultant: secure clients and perform strategic planning and campaign development on per-project basis. Development of marketing, advertising, public relations and promotional campaigns at national, regional, state, and local levels; brand development/stewardship; directing new business campaign planning/presentations; strategic planning; directing research; supervising trade show activity and national sales force relations; directing and implementing special events.

Planned, directed and supervised marketing communications programs and campaigns. Management, including directing and supervising creative, production and media functions; directing and supervising account service staff, establishment of business goals & objectives, development/ implementation of systems & procedures. Integrated marketing communications efforts of nine Santee Cooper (SC) divisions. Planned/ headed launch of SC Green Power. Directed competitive brand research, re-branded company as SC®POWER.

Description fairly closely matches that above, but with less staff as direct-reports and fewer accounts with bottom-line responsibilities. During this time, twice led agency’s efforts to win Santee Cooper (South Carolina Public Service Authority) account, the nation’s fourth-largest public utility. Wrote RFP responses and co-directed new business efforts to gain SC Lottery, Georgetown CVB and SC Parks, Recreation & Tourism divisional accounts divisions. Co-wrote strategic plan for Univ. of South Carolina.

Independent Consultant. Accounts: Newman Saylor & Gregory, integrated marcom firm with international clientele; Cylex Corporation, legal practice management software systems; Dallas Historical Society; Northwood University; Trammell Crow Companies; Zachary Corp. (San Antonio). Directed new business efforts and wrote presentation-netting responses to RFP’s for SC Department of Commerce and Affinity Technologies Corp. for NS&G. Co-developed multi-media/lingual Kobe Fahion Mart campaign for Trammell Crow Co.

Increased billings by 300%; expanded agency capabilities by establishing affiliation with Marketing Mercado International (Hispanic marketing agency, clients included Dr Pepper, Old El Paso Foods and Dallas Cowboys). Directed new business efforts to gain H.B. Zachary account; conducted successful launch of new division to real estate market. Successfully directed breakthrough rebranding/repositioning and recruitment campaign for Trinity University. Initiated Dallas office opening.

Successfully positioned and launched Justin’s Pathfinder Workboot division; re-positioned and re-launched the company’s Chippewa Boot division. As a direct result, agency was awarded entire Justin Boot account, including Justin Western Boot Division. Accounts also included Palm Harbor Homes.

Accounts included: Westin Hotels, Mid-America Industries, Owens Country Sausage, GreenLight Auto Parts, Texas Podiatry Association, Dave&Buster’s restaurants.

Part of International MBA program - complete immersion into country and culture prior to business internship in Madrid with BellSouth International.

Intensive Spanish language training. Internship with BellSouth International in Madrid, Spain.

Emphasis in writing for communications. Minored in English. Completed three feature-length screenplays during school, one of which was second place finisher in national Nichol Screenwriting Fellowships Awards competition, sponsored by the Academy of Motion Picture Arts & Sciences.