Susana Laurentino

Management of the advertiser support team Acquisition of new ad networks and advertisers Process definition for improvement of the communication and operational processes on the advertiser side KPI analysis and benchmark Project management for advertiser compliance

Advertiser support Acquisition of advertisers and ad networks Negotiation of commission terms Optimization of the advertiser coverage and traffic conversion

Communication with advertiser Customer Support Control of customer/advertiser revenues

_Development of communication and awareness campaigns for Portuguese and Mozambican companies in the water supply sector _Website development in Wordpress _Development and management of website content

Plan online campaigns: Define the most effective media, evaluate, measure, monitor and improve campaigns Developing and implementation of Google Adwords campaigns (search and display) Planning of social networks campaigns, e.g. on Facebook and LinkedIn advertising platforms Result analysis with the Google Analytics platform

Development of communication strategies for new products and services, such as the new postal portfolio and specific campaigns for business clients Development of business plans and sales strategies Project new website: Define content categories and work closely with the web design agency

Project Management: Intermediary between designers and clients

Conduct interviews and write articles about society and lifestyle

Development of new website: In-depth analysis of the existing website, define new content categories, analysis of different back office systems, content management

Dealing with customer requests on administrative issues concerning their water supply contracts

Google courses: Search engine marketing (SEM), search engine optimization (SEO), Webmaster Tools, Adwords, Analytics, My Client Center // Social media marketing and community management (Facebook, Twitter, LinkedIn, Instagram, Pinterest and blogging for businesses) Wordpress

Thesis about digital marketing, with a practical project focusing on online tools to be applied in the water supply sector. The project analyzed possibilities to improve the communication between the professionals of this sector and the population.

Journalism specialization for radio and TV (communication techniques including video, voice and writing)

Key skills developed: public relations and business communication techniques, development of communication strategies and tools, journalism and media relations, marketing strategies and techniques, campaigns and creativity, business management and branding as well as budgeting