
Susana Laurentino
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Susana Laurentino
Management of the advertiser support team Acquisition of new ad networks and advertisers Process definition for improvement of the communication and operational processes on the advertiser side KPI analysis and benchmark Project management for advertiser compliance
Advertiser support Acquisition of advertisers and ad networks Negotiation of commission terms Optimization of the advertiser coverage and traffic conversion
Communication with advertiser Customer Support Control of customer/advertiser revenues
- 2 Jahre, Apr. 2013 - März 2015
Project Manager
Indico Value
_Development of communication and awareness campaigns for Portuguese and Mozambican companies in the water supply sector _Website development in Wordpress _Development and management of website content
- 2 Jahre und 10 Monate, März 2011 - Dez. 2013
Digital Media Planner
Nova Expressão, S.A.
Plan online campaigns: Define the most effective media, evaluate, measure, monitor and improve campaigns Developing and implementation of Google Adwords campaigns (search and display) Planning of social networks campaigns, e.g. on Facebook and LinkedIn advertising platforms Result analysis with the Google Analytics platform
- 2 Jahre und 1 Monat, März 2009 - März 2011
Project Manager
CTT - Portuguese Postal Service, S.A.
Development of communication strategies for new products and services, such as the new postal portfolio and specific campaigns for business clients Development of business plans and sales strategies Project new website: Define content categories and work closely with the web design agency
- 2008 - 2008
Account
Círculo Médico
Project Management: Intermediary between designers and clients
- 2007 - 2008
Journalist
Press People
Conduct interviews and write articles about society and lifestyle
- 2006 - 2007
Trainee - Communication and Image Department
Prolagos, S.A.
Development of new website: In-depth analysis of the existing website, define new content categories, analysis of different back office systems, content management
- 2003 - 2006
Customer Service
Águas de Cascais, S.A.
Dealing with customer requests on administrative issues concerning their water supply contracts
Ausbildung von Susana Laurentino
- 10 Monate, Sep. 2013 - Juni 2014
Digital Marketing
FLAG - Professional School
Google courses: Search engine marketing (SEM), search engine optimization (SEO), Webmaster Tools, Adwords, Analytics, My Client Center // Social media marketing and community management (Facebook, Twitter, LinkedIn, Instagram, Pinterest and blogging for businesses) Wordpress
- 2007 - 2010
Communication and Media Studies with specialization in Digital Marketing
Catholic University of Portugal
Thesis about digital marketing, with a practical project focusing on online tools to be applied in the water supply sector. The project analyzed possibilities to improve the communication between the professionals of this sector and the population.
- 2005 - 2006
Journalism specialization for radio and TV
Autónoma University of Lisbon
Journalism specialization for radio and TV (communication techniques including video, voice and writing)
- 2003 - 2007
Business Communication
Media College – Higher School of Communication and Media Studies
Key skills developed: public relations and business communication techniques, development of communication strategies and tools, journalism and media relations, marketing strategies and techniques, campaigns and creativity, business management and branding as well as budgeting
Sprachen
Portugiesisch
Muttersprache
Englisch
Fließend
Französisch
Gut
Deutsch
Grundlagen
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