Susana Laurentino

Angestellt, Head of Advertiser Development, YieldKit GmbH
Hamburg, Deutschland

Fähigkeiten und Kenntnisse

Online Marketing
Digital Marketing
SEM / SEO / SEA
Social Media
KPIs
Affiliate Marketing
Performance Marketing
Key Account Management

Werdegang

Berufserfahrung von Susana Laurentino

  • Bis heute 8 Jahre und 10 Monate, seit Okt. 2016

    Head of Advertiser Development

    YieldKit GmbH

    Management of the advertiser support team Acquisition of new ad networks and advertisers Process definition for improvement of the communication and operational processes on the advertiser side KPI analysis and benchmark Project management for advertiser compliance

  • 1 Jahr und 6 Monate, Apr. 2015 - Sep. 2016

    Key Account Manager Advertiser

    YieldKit GmbH

    Advertiser support Acquisition of advertisers and ad networks Negotiation of commission terms Optimization of the advertiser coverage and traffic conversion

  • 6 Monate, Okt. 2015 - März 2016

    Account Manager

    YieldKit GmbH

    Communication with advertiser Customer Support Control of customer/advertiser revenues

  • 2 Jahre, Apr. 2013 - März 2015

    Project Manager

    Indico Value

    _Development of communication and awareness campaigns for Portuguese and Mozambican companies in the water supply sector _Website development in Wordpress _Development and management of website content

  • 2 Jahre und 10 Monate, März 2011 - Dez. 2013

    Digital Media Planner

    Nova Expressão, S.A.

    Plan online campaigns: Define the most effective media, evaluate, measure, monitor and improve campaigns Developing and implementation of Google Adwords campaigns (search and display) Planning of social networks campaigns, e.g. on Facebook and LinkedIn advertising platforms Result analysis with the Google Analytics platform

  • 2 Jahre und 1 Monat, März 2009 - März 2011

    Project Manager

    CTT - Portuguese Postal Service, S.A.

    Development of communication strategies for new products and services, such as the new postal portfolio and specific campaigns for business clients Development of business plans and sales strategies Project new website: Define content categories and work closely with the web design agency

  • 2008 - 2008

    Account

    Círculo Médico

    Project Management: Intermediary between designers and clients

  • 2007 - 2008

    Journalist

    Press People

    Conduct interviews and write articles about society and lifestyle

  • 2006 - 2007

    Trainee - Communication and Image Department

    Prolagos, S.A.

    Development of new website: In-depth analysis of the existing website, define new content categories, analysis of different back office systems, content management

  • 2003 - 2006

    Customer Service

    Águas de Cascais, S.A.

    Dealing with customer requests on administrative issues concerning their water supply contracts

Ausbildung von Susana Laurentino

  • 10 Monate, Sep. 2013 - Juni 2014

    Digital Marketing

    FLAG - Professional School

    Google courses: Search engine marketing (SEM), search engine optimization (SEO), Webmaster Tools, Adwords, Analytics, My Client Center // Social media marketing and community management (Facebook, Twitter, LinkedIn, Instagram, Pinterest and blogging for businesses) Wordpress

  • 2007 - 2010

    Communication and Media Studies with specialization in Digital Marketing

    Catholic University of Portugal

    Thesis about digital marketing, with a practical project focusing on online tools to be applied in the water supply sector. The project analyzed possibilities to improve the communication between the professionals of this sector and the population.

  • 2005 - 2006

    Journalism specialization for radio and TV

    Autónoma University of Lisbon

    Journalism specialization for radio and TV (communication techniques including video, voice and writing)

  • 2003 - 2007

    Business Communication

    Media College – Higher School of Communication and Media Studies

    Key skills developed: public relations and business communication techniques, development of communication strategies and tools, journalism and media relations, marketing strategies and techniques, campaigns and creativity, business management and branding as well as budgeting

Sprachen

  • Portugiesisch

    Muttersprache

  • Englisch

    Fließend

  • Französisch

    Gut

  • Deutsch

    Grundlagen

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