Sven Braje

Analyzing; determining; implementing; supervising; recruiting; assigning; disciplining; establishing; changing; maintaining; scheduling; monitoring; developing; coaching; contributing; motivating; inspiring; developing; selling, projecting; reviewing; networking; maintaining; staffing; managing.

> Training- and Competence Transfer > Marketing Excellence > Digital Content Excellence > Documentation of Product- and Sales knowledge

Product-Marketing-and communication Manager/Ambassador Category Refrigeration Senior Product Marketing Manager resp. for GER, AT, UK and IE - Implem. and design of growth strategy - Launches, product training, pricing - Portfolio MGMT - Supervision all KPI's Communication MGMT: - Publisher of BSH newsletter the “CoolBulletin” Product Ambassador Category Refrigeration: - Product trainings with retail partners across EU - Coaching retail partners in selling- and conversation techniques

- Supervision all MDA product categories (Laundry, Refrigeration, Dishcare and Cooking) - Leadership of employees/personnel responsibility for all MDA Category Manager and specialists - Steer and optimize fulfillment of market share, turnover & profitability targets - Product-and price- positioning / policy / strategy, profitability targets - Coordinate category-specific product & sales activities (consumer centricity) - Develop categories-specific best practices and establish knowledge Exchang

Marketing/Business-Manager – Product area Refrigeration. Responsible for: - United Kingdom - Ireland - Northern Europe: - United Kingdom - Ireland - Northern Europe: - Sweden - Denmark - Norway - Finland - All Baltic countries - Implementation and design of growth strategy 2013 and onwards. - Product marketing: new product launches, product training, pricing. - Assortment planning, monitoring competition. - Supervision / monitoring EBIT, average revenue.

Sales director Siemens – Built in business - Responsible for over all region Northern Germany incl. Berlin and newly formed German states. - Leadership of employees/personnel responsibility, staff: 11 - Supervision of average revenue, margin, market shares. - Budget responsibility.

Product Manager – Product area Refrigeration - Implementation and design of growth strategy 2012 and onwards. - Responsible for Marketing and brand strategy. - Product marketing: new product launches, product training, pricing. - Assortment planning, monitoring competition. - Supervision / monitoring EBIT, average revenue. - Communication: brand portfolio management, launches campaigns, Media-planning, PR and Coop-Marketing. - Trade marketing: trade actions, promotions, cooperation’s.

Sales – representative – Brand Bosch - Responsible for Bosch built in business in north-west Germany. - Customer care. - Monitoring competition. - Enlarge of market shares. - Establish the brand Bosch as a well known and reliable built in brand. - Ensure a profitable growth.

Sales – representative – Brand Siemens - Responsible for Siemens entire MDA in the metropolitan area Hannover. - Customer care - Monitoring competition. - Secure and enlarge of market shares. - Establish the brand Siemens as a well known and reliable wholesale brand. - Ensure of profitable growth.

Marketing specialist and logistics manager in back Office Responsible for commodities management and sales planning

Branch manager of specialised company for white & brown goods.

Methodical-didaktical composition & implementation of product training Presentation & visualization Visualization and structure of processes Live visualization Train the Trainer - From professionals for professionals Neulands Trainer Advanced