Svetlana KAZANTSEVA

Conception, planning, and implementation of the ISF digital marketing strategy. Specialized in agile marketing campaigns (HubSpot). Inbound marketing. Rearranged branding, positioning and corporate messaging as a member of the school’s management heading an international team. Press relations, campaigns planning, reputation management. Successfully driving business development through intensive outreach, PR and creation of strategic partnerships with corporates, officials and business clubs.

In charge of corresponding internal and external communication and reference documentation (instructions, guidelines) Expert role in the conception of customer specific cash management products adapted to multinational companies and related client management responsibilities Intra- and interbank management for the adaptation of European payment regulations and change management including business education and trainings Project management and analyses of results of executed projects

• Employed to open a new banking branch as a full greenfield project as the leader of a cross functional team of 5 people. • Managed entire process from the conception and realization of commercial plans to the administrative management of the business unit including all compliance aspects. • Led the branch team afterwards achieving break-even profitability in less than 3 years with more than 1100 customers acquired

• Coordinated marketing and communication projects from concept origination, budgeting, planning to delivery. • Created several visual identity concepts for small and medium sized local companies, organized and drove several corporate events managing a team of 3. • Maternity leave and relocation to Paris.

• Relocated to Russia to deliver a one year project in an international business development environment enhancing retail partnerships of technical equipment for telecommunications. • Recruited and supervised a team of 18 employees performing operations from commercial planning to supply chain aspects. • Enhanced supplier base in France and negotiated attractive import conditions leading to cost savings in intermediary margins of 60% improving the company profitability by € 1 Mln. p.a.

Digital Marketing, Inbound Marketing, Digital strategies, Artificial Intelligence