Tania Iamnitskaia

Standardisation of Global marketing data in Eloqua; Automation of data cleansing processes; Domains management to enable account based marketing; Management of the Global marketing data help desk (India based); Compliance with Global data privacy laws; Measurement of data quality improvements; Management of International list sourcing and processes; Inside View usage by telesales/inside sales Contribution to related projects i.e. Eloqua/SFDC synchronisation, lead scoring, installed base

marketing automation/marketing data/localisation vendor, projects and processes management for EMEA & APAC. Management of a helpdesk team located in India; marketing software knowledge: Salesforce.com, Eloqua, Aprimo.

ROI Metriken und Berichte; Definition der Marketing Anforderungen an CRM Systeme in enger Absprache mit IT und Sales Operations; Definition von Prozessen (Kundendaten- und Lead-Management) und dessen Roll-out in der EMEA Region; Prozessdokumentation. Management der überregionalen EMEA Marketing-Kampagneninfrastruktur (Lieferanten der Dienstleistungen und IT-Systeme), einschließlich des Marketing Services Helpdesks zur Unterstützung des Kundendaten- und Lead-Managements. Budget-Management.

Acquistion of new clinic members; advertising in mass media; relationship management with the Embassies e.g. Canada, USA, Israel, Germany, Finland; market reseach; competitive reseach