Tanja Reichmuth

Responsible for the global marketing and communication activities for our landmine clearance portfolio and its services.

• Define the strategy and positioning of the kids and mass market eyewear collections including global POS material and brand guidelines; • Manage all product lines of the following brands: Polaroid Kids, Hello Kitty, Disney und Sunmate (own brand, mass market collection); • Responsible for achieving global marketing goals; • Support Affiliate Managers in business development in new markets and existing channels; • Responsible for the corporate website, intranet and legal product compliance of all prod

• Managed all licensee branded product groups from a global Marketing perspective; • Evaluated, defined and developed the perfect positioning and marketing strategy for each product line; • Ensured full compliance with licensing contracts, dealing directly with the approving brand responsible managers; • Managed development and co-ordinated new POS items, accessories and print materials; • Actively supported key markets in defining and executing local marketing strategies.

• Assisted in the development and finalization of new POS/Promo material and Merchandizing programs , liaising with worldwide suppliers, Affiliate Managers and distributors in over 40 countries; • Organized the Polaroid Eyewear booth at international trade fairs (including MIDO, largest global eyewear fair) • Planned and oversaw the International Launch Meeting for 150 global distributors and key accounts; • Co-ordinated the delivery of POS material to worldwide markets; • And more

Travelled through Canada, New Zealand, Australia and South East Asia

• Assisted in the development and finalization of new POS/Promo material and Merchandizing programs , liaising with worldwide suppliers, Affiliate Managers and distributors in over 40 countries; • Organized the Polaroid Eyewear booth at international trade fairs (including MIDO, largest global eyewear fair) • Planned and oversaw the International Launch Meeting for 150 global distributors and key accounts; • Co-ordinated the delivery of POS material to worldwide markets; • And more

• Planned and Executed customer seminars; • Supported on generating consumer and trade PR • Co-ordinated graphics of of trade ads; • Implementated Corporate Brand Guidelines; • Planned, organized and collated trade press articles; • Edited customer newsletters.

• Customer liaison and support for the Marketing team; • Generated internal and external marketing correspondence; • Bookkeeping and departmental budget control; • Negotiated with external suppliers, including printers and photographers; • Organized all customer mailings; • Assisted in creating sales support tools

Marketing, Sales, Distribution, Integrated Communication, Market Research, Accounting, Statistics, Presentations