Tanu Kak

Working as Head of Marketing. Responsible for all marketing strategy and activations including brand, PR, sales support, content and product marketing. Primary target audience – publishers, DSPs, programmatic trading desks

Led business marketing for a new strategic business unit: IoT WoRKS. Primary target audience: Enterprise B2B Audience, Industrial companies with more than $500M revenue and 10,000+ workforce.. Articulating messaging, product launches and sales enablement for all new solutions under IoT.

Part of Global Business Marketing (GBM) team. An integral part of nascent 2-member India marketing team. Leading all B2B business marketing activations with a key objective to inform & educate a wide spectrum of agency & brand clients about Twitter and its ad products in India. Managing the content development and localization process.

Head of B2B brand strategy & sales operations for India & SEA countries

Worked as Head of Marketing. Lead all marketing and sales enablement activities across India, US & EU to establish Vdopia as a global leader in programmatic mobile video advertising. Primary target audience – leading brands, advertising agencies and app developers & publishers

Project lead for new apps launched. Created a product requirements document and suggested improvisations based on learning from older apps

Content Marketing - Created and managed InMobi’s globally awaited monthly reports & infographics on mobile advertising growth in 11 different markets/regions. Our reports featured in eMarketer and Mary Meekers’ 2011 Internet trends report (Pg. 20) Sales enablement – Assisting strategic sales team with insights from InMobi network – vertical, geo and usage stats to promote advertising on mobile devices

Effectively managed quantitative and qualitative studies for clients across govt. and private sectors

Efficiently worked with the team majorly responsible for extensive primary and secondary business research & checking Mergers, Acquisitions, and Private Placement transactions

Statistics, Mathematics, Econometrics, Sampling