Tatyana Kahl

Lead Client Marketing, Visa

Angestellt, Director, Lead Client Marketing, Visa
Frankfurt, Deutschland

Fähigkeiten und Kenntnisse

I am not using Xing. LinkedIn pls
Strong strategic thinking and analytical skills in
Solid experience in Trade and Customer Marketing
E-commerce Digital Transformation Change Managem

Werdegang

Berufserfahrung von Tatyana Kahl

  • Bis heute 5 Jahre und 10 Monate, seit Okt. 2019

    Director, Lead Client Marketing

    Visa

  • 1 Jahr und 1 Monat, Okt. 2018 - Okt. 2019

    Client Marketing

    Visa

  • 2 Jahre und 11 Monate, Dez. 2015 - Okt. 2018

    Business Leader Prestige, Lifestyle and Portfolio Wella DACH

    Procter & Gamble

  • 3 Jahre und 7 Monate, Juni 2012 - Dez. 2015

    Corporate MS&P Team Leader DACH at Wella Professional

    Procter & Gamble

    Leading corporate projects for sustainable business and competitive advantage in the market: Digital/e-commerce, trade terms and go-to-market re-invention.

  • 3 Jahre und 2 Monate, Mai 2009 - Juni 2012

    Trade Marketing/Commercial Planning Manager (MS&P at P&G)

    Procter & Gamble Salon Professional, Global Operations

    Driving Distribution understanding (reports & analyses) and Distribution Build up (Best Practices Tools) at Salon Professional globally.

  • 2 Jahre und 2 Monate, Apr. 2007 - Mai 2009

    Commercial Capability Team Leader for Eastern Europe (Training & Development)

    Procter & Gamble Eastern Europe

    Commercial Capability Team Leader for Eastern Europe (+700 employees, +$3 bln sales). - Design & implement new Go To Market Strategy. - Build Capabilities of Sales Organization via effective training & on-boarding systems. - Design and deployment of new G2M Capability tools, including Category Expertise system and MS&P College for the CEEMEA region. - Development and management of 6-strong EE Capability Team, leadership of 10-20 people project teams.

  • 1 Jahr und 10 Monate, Juli 2005 - Apr. 2007

    Head of Strategic Commercial Planning/Trade Marketing (MS&P as per P&G)

    Procter & Gamble Prestige Products Russia

    - Design of go-to-market strategy for portfolio of multiple brands (+$80mln sales, Dolce & Gabbana, Gucci, Valentino, Hugo Boss, Baldessarini, Escada, Lacoste, Mexx, Puma and other brands). - Development, alignment & implementation of Annual Commercial Plan. - Optimizing internal business processes to successfully deliver towards the Annual Commercial Plan (Customer negotiations, Demand planning and delivery systems). - Establishment of Commercial Planning Department from scratch.

  • 3 Jahre und 5 Monate, Feb. 2002 - Juni 2005

    Commercial Planning Manager. Leader of G2M strategy for a category across Nordic

    Procter & Gamble Nordic

    Commercial Planning Manager – Feminine Protection Category (4 brands, 4 countries, +$60mln sales): - Design and deploy go-to-market strategies and customer plans for the category in Nordic markets. - Development & execution of programs aimed at ongoing improvement of In-store presence, building customer loyalty, coordination of execution of the priorities by Sales Forces (via Country Managers). - Set the direction, priorities and action plans for the team (6 people).

  • 10 Monate, Apr. 2001 - Jan. 2002

    Commercial Planning Manager

    Procter & Gamble

    Developing Fabric & Home Care products (6 brands, 5 countries): Ariel, Tide, Myth, Comet, Ace, Lenor brands. (app. 50% of P&G CAR turnover).

  • 2 Jahre und 11 Monate, Mai 1998 - März 2001

    Account Manager

    Procter & GAmble, Central Asia

    Building sales & distributor operations, North-East of Kazakhstan Distributor.

Sprachen

  • Englisch

    Fließend

  • Russisch

    Muttersprache

  • Deutsch

    Gut

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