Tetiana Russkykh

 Building strong business relations with key advertisers, prepare IO, complete integration and create a strategy of future growth.  Account development of main advertisers from DACH, CIS, EMEA and SEA.  Managed marketing campaigns on different price model (CPI, CPA, CPL, CPR, CPM) and exercise quality control of KPI such as retention rate, registration rate, in-app activity, ROI.

 Leading, train and develop an international team of affiliate managers. Building strategy for department development and increasing revenues.  Analyse campaign activity to ensure affiliates deliver the best ROI  and control KPI execution, work with Appsflyer, Adjust, Tune.  Managed marketing campaigns on different price model (CPI, CPA, CPL, CPR, CPM) and exercise quality control of KPI such as retention rate, registration rate, in-app activity, ROI.

 Directly engaged with tech, media buying, publisher management, finance and business development departments to ensure the best results of account department.  Managing an internal team of 6 people including guiding career development & building team morale, engagement and motivation.  Creating the quarterly strategy, tracking & reporting to ensure progress against operational and financial milestones.

 Exercise customer needs and identify new business opportunities. Increased revenue and profit about 35%.  Traffic analysis and request new offers on partners dashboards. Maintenance and grow of the customer base.  Provide performance data.

 Monitoring of international projects and guidance for continuous contractual relationships.  Creation and review of national and international contracts, agreements and registration of branches abroad.  Legal guidance in the fields of corporate law, and compliance to data privacy laws.

PhD thesis: The concept of “Soft law” in the field of customs regulation.

Master Thesis: Norms of “Soft Law” on the international law arena. Graduated with honour.