Theodor Alexandrescu

Zurich Insurance Company is a multi-line insurer with property, casualty, life insurance products and services; listed to the SIX Swiss Exchange; Direct report to: Middle East Regional President. Responsible for the Middle East commercial strategy for all business lines and distribution channels by leading the Sales Team across the region, designing and executing the digital transformation and implementing sales quality framework.

Oversee the expansion, responsible for the alignment of the corporate strategy with the local markets (26 markets), drive the company’s digitalization through designing of an E2E e-distribution (sales) business model. Major KPIs: new business, GWP, value of new business (VNB), unit cost and NPS. Direct report to: EMEA Regional President. In 2019, Metlife became the biggest life insurance company in the U.S, with a major market share in the U.S., Asia, Europe, Latin America, and the Middle East.

Design, set up and implement company’s strategy for the Gulf (UAE, Qatar, Kuwait, Bahrain and Oman) to the leading position in Individual and Group Life & Medical insurance in a context of health insurance market’s reform. Part of a team of the World's Most Admired Companies (2015, MetLife was ranked as number one on Fortune magazine's list of in the Life and Health Insurance category); Director report to: Middle East Regional President.

AIG Life integration within MetLife, M&A Aviva Insurance and Pensions, Support for the M&A integration for Metlife Hungary and Czech Republic; Direct report to: CEE Regional President. • MetLife Romania achieved 2nd position in Life Insurance Market and 3rd in Pension Market with more than 2 mil. Clients; 200 employees & 700 captive agents, 2 mil. clients, $100 mil. GWP.

Leading AIG Life insurance business to a rapid expansion and growth, with main focus on high profitability; set-up and drive the fast growth of AIG Pension company in Romania. • Leading AIG Life Romania to the 2nd position with 15% market share; Set-up of the AIG Life Bulgarian Operation. • Establishment of the 2nd Pilar Pension Company (mandatory pension); Pension Company reached 4th position with 400k members in the Fund.

Key achievements: • Created the first Bancassurance partnership in Romania, with Raiffeisen Bank and the first Direct to Consumer Channel (Direct Marketing) working with multiple sponsors (for Data Base) and set-up of Outbound Sales Call Centers. • Expansion of the Agency Network to 20 cities and reaching 3,000 Captive agents; working with 20 brokers and more than 100 Corporate Clients. • Youngest Best Sales Director Award in AIG Life Global

Marketing strategy and country Sales distribution (Agency, IFAs, Corporate Business, Direct Marketing and Bancassurance). • Created the first Bancassurance partnership in Romania, with Raiffeisen Bank and the first Direct to Consumer Channel (Direct Marketing) working with multiple sponsors (for Data Base) and set-up of Outbound Sales Call Centers. • Expansion of the Agency Network to 20 cities and reaching 3,000 Captive agents; working with 20 brokers and more than 100 Corporate Clients.

• Part of the newly set-up business, life insurance industry and team on the Romanian market with challenging business strategy and plans; Establishment of the Agency network in Romania, from 6 to 12 cities and 2,100 agents. Set up of the Training department to support the licencing and professionalization of the Agency network.

• Responsible for Marketing Plans, implementation of Marketing Campaigns, research and designing customer journey. Active involvement in medical studies. Positioned selected drug brands in the Romanian Pharmaceutical Market.