Thomas Schaeben (er/ihn)


Inhaber, Gründer & Geschäftsführer, Digital Vikings GmbH

Berlin, Germany


Digital Marketing
Digitale Transformation
Digital Executives & Specialist Search
tolle Karrierechancen im digitalen Umfeld
spannende Herausforderungen für Talente
Recruiting im digitalen Zeitalter
Führung im digitalen Zeitalter
Digital HR
über 20 Jahre Erfahrung im Digital Business
Führungserfahrung in Startups & Konzernen
Hohe Expertise E-Commerce & Multichannel
B2B & B2C
Online Marketing
High Tech
Beratung & Coaching
Change Management


Professional experience for Thomas Schaeben (er/ihn)

  • Current 6 years and 8 months, since Apr 2016

    Gründer & Geschäftsführer

    Digital Vikings GmbH

    Personalberatung mit hoher Spezialisierung und Fokus auf Digital Business, Digital Media, High Tech - B2B/B2C - Executives/Senior Experts

  • 3 years and 3 months, Jan 2013 - Mar 2016


    K - New Media GmbH & Co. KG

    K-New Media GmbH & Co.KG is a daughter company of K-Mail Order Group (Klingel) with around 70 employees and responsible for centralized and Europeanwide online marketing for K-Mail Order Group with 10 brands in 11 countries (> 50 eCommerce Shops). - Managing Director with full P/L responsibility (managing Online Marketing, Finance & Admin, HR, IT, Business Development) - > 45 employees in SEA, SEO, Social Media, Affiliate, international content

  • 1 year and 2 months, Aug 2011 - Sep 2012

    Head of Sales (E-Commerce + Katalog)

    Neckermann GmbH

    - responsible for overall eCommerce and catalogue sales > EUR 1.0 billion, eCommerce sales > EUR 750 million, marketing budget > $100 million, responsible for more than 140 employees in eCommerce, CRM, Direct Marketing - restructured catalogue business towards eCommerce, reduced massive losses, integrated both catalogue and ecommerce business into one department - implemented strategic transformation of catalogue business towards ecommerce through various project initiatives including change management

  • 2 years, Sep 2009 - Aug 2011

    Head of E-Commerce

    Neckermann GmbH

    - Responsible for eCommerce sales > EUR 750 million - Implemented an eCommerce strategy leading to an uplift in online sales of +34% in 2010 and +24% in 2011 while increasing online marketing efficiency and managing a sharp profit turnaround, turning ecommerce into a profitable channel - implemented multiple company-wide business transformation projects and initiatives to align business and processes towards eCommerce (e.g. sales, logistics, IT, customer service)

  • 1 year and 7 months, Feb 2008 - Aug 2009

    Leiter Marketing und Vertrieb E-Commerce

    Quelle GmbH

    responsible for web site with ecommerce sales > EUR 800 million, online marketing budget > EUR 50 million, more than 60 employees - increased online sales in 2008 and 2009 by over 30% each year, at the same time achieving a strong improvement in online marketing efficiency - integrated and consolidated multiple departments into one

  • 4 years and 2 months, Dec 2003 - Jan 2008

    Gründer und Geschäftsführender Gesellschafter

    Karlsson Fashion GmbH

    Karlsson Fashion was a multichannel network marketing company that sold high-quality children's fashion via home parties (see TupperWare), Internet and Showrooms. The products were sold nationwide in Germany via a network of independent sales consultants. Additionally the sales consultants had the opportunity to employ their own Karlsson web shop as well as the company's showrooms in cities like Munich, Cologne, Hamburg and Düsseldorf.

  • 2 years and 8 months, Feb 2001 - Sep 2003


    ProMarkt Online GmbH (nach Verkauf Yagma AG an Kingfisher Plc.; London)

    - full P/L responsibility for online business, increased online sales from EUR 0.1 million (1999) to EUR 35 million in 2003 while turning the company profitable, - responsible for Strategy, Sales & Marketing, Web development, later also Finance & HR - responsibility for around 60 employees - responsibility for the Websites and including online marketing, web development, market communications, strategic partnerships

  • 1 year and 6 months, Sep 1999 - Feb 2001

    Gründer und Vorstand

    Yagma AG (Verkauf des Unternehmens an Kingfisher Plc., London in 02/2001)

    Yagma AG was founded in 1999 and the first Internet pure play for consumer electronics in Germany. Yagma AG had around 100 employees and was aquired by Kingfisher Plc., London, in 2001. Yagma became responsible for all online activities for the German ProMarkt group as an independent subsidiary of Kingfisher Plc. Responsible for Strategy, Sales & Marketing, Web development.

  • 1 year and 7 months, Feb 1998 - Aug 1999


    USWeb (später USWeb/CKS, MarchFirst)

    MarchFirst was one of the first super-agencies of the first internet wave formed from the acquisition of new media pioneers USWeb, CKS and others, had combined revenues of more than $1bn and employed more than 8,500 people in 70 offices and 14 countries worldwide. After acquisition of InnoMate Online Marketing GmbH direct report to CEO and president USWeb Corp. with full P/L responsibility for the German market.

  • 3 years and 8 months, Jul 1994 - Feb 1998

    Gründer und Geschäftsführer

    InnoMate Online Marketing GmbH (Verkauf des Unternehmens an USWeb in 02/1998)

    InnoMate Online Marketing GmbH was founded in 1994 and one of the first Internet agencies in Germany. The company was aquired by USWeb Corp., USA, in February 1998 and employed more than 80 employees in 1999. Customers included DaimlerChrysler, Toyota, Handelsblatt, Bayer, Deutsche Telekom. Responsible for Strategic Consulting, Business Development, Internet Development, Marketing & PR. After acquisition direct report to CEO with P/L responsibility for the German market.

  • 2 years and 11 months, Aug 1991 - Jun 1994

    Leiter Online Services

    Novell GmbH

    - Responsible for all online activities of Novell Germany - Design and implementation of online services for consumers in BTX, CompuServe and the Internet - Design, implementation and operations of a B2B reseller information system for approx. 3,000 Novell partners in Germany (resellers, training companies etc.); coordination of implementing the system also in France and U.K.


  • German

    First language

  • English


  • French



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