Thomas Wehner

Oversee Reebok Europe’s Business Strategy and Concept-To-Consumer (CTC) planning. Lead Go-To-Market (GTM) and Range Architecture (RA) process framework that allows Business Units and Brand Activation teams to manage long-term sustainable brand growth whilst enabling short term trend and market opportunities.

Responsible for Reebok European Sports business (Training, Running, Walking, Core). Positioned Reebok as the most authentic, innovative and fashionable fitness brand. Responsible for European Sports strategy, merchandising, marketing and cluster CTC. Managed >20 members of remote staff.

Led International Buying Groups (IBG) for Reebok brand including seasonal account, category and marketing plans. IBGs included “INTERSPORT”, “The Athletes Foot” and “Sport2000”. Responsible for three managers across Sales and Marketing.

Led annual report project for the Global Brand Communication team. Represented Brand Marketing perspective in award winning adidas annual report 2008. Consulted Investor Relations and creative agency concerning creative idea, layout arrangement, brand tonality and brand message. Worked closely with all Brand Communication categories, creative agencies and technical support teams.

Hosted a 20 minute interview format for teenagers. This TV show was broadcasted on a weekly basis. During this time I also conceived and realized a 4 minute corporate movie for the Fresenius Medical Care AG. As an editor I composed TV articles and coordinated six cameramen. I also invested for target group relevant content and attended official press meetings for the TV Touring team.

After successfully finishing my apprenticeship in 2001, I started working as a private customer consultant. During this time I also did my military duty, working as a navigator on the frigate Brandenburg for the German Navy in Wilhelmshaven.