Tobias Hackl

• Creation and roll-out of new brand identity • Strategic reorientation of the sub brand BMW M • Alignment of marketing relevant processes • Independent benchmarking of pertinent competitors

• Conducting a survey on e-payment in Germany and the US • Generate a data analysis including regression, statistical modelling and its evaluation

• Coordination of short term international students • Planning and organization of international conferences

• Planning, organization and implementation of an international sports event • Attending a workshop about project and event management

• Strategic brand management • Creation of marketing plans • Planning of an exhibition stand on a motorcycle fair • Assisting at commercials, photo shootings and brochures

• Realization of marketing campaigns • Advancement of a customer’s corporate identity • Setup brochures and catalogues • Gathered skills in Photoshop and InDesign

• Major: International Business with an emphasis on Marketing and Management • Excerpt of subjects: International Business, Managing Policy and Strategy, Managing People and Work, Social Media Marketing, Economies of Developing Nations, etc.

• Major: Economics and Business Economics with emphasis on Marketing and Finance • Excerpt of subjects: Mathematics I & II, Statistics I & II, Marketing I, Marketing Management, Accounting I, II & III, Corporate Finance, International Investments and Finance, etc.

Advanced courses in Business Economics, German, English and Politics and Economy