Tolgar Sasmaz

Direct: 1 FTE, agencies Reported: Executive Advisor Digital Budget: 8-figure EUR (media, e-commerce, AI) Tools: Power BI, GA4, Google/Meta/TikTok, Dynamics 365, SEMrush, Power Apps • Lead digital & AI transformation across Marketing, Sales & Medical. Built executive forecasting, pricing, KPI dashboards. • Owned digital ads & delivered +35% sell-out, +14pp margin uplift. Reduced OPEX 15%, optimized CAPEX via ROI-driven AI roadmap • Implemented AI governance, GenAI, CLV, OCR automation and SEO/GEO initiatives

Direct: 10 FTE + agencies Reported: Country Manager Budget: 9-figure TRY (media, CRM, marketplaces, e-commerce) Tools: GA4, Google/Meta/TikTok, Dynamics 365, Power BI/Apps, SEMrush, Amazon VC • Built & scaled end-to-end growth and CRM operating model integrating performance, lifecycle and marketplace governance. • Increased LTV +69% and improved LTV/CAC ~+60%; established KPI governance cadence. • Launched integrated D2C platforms centralizing CRM & data flows with AI-driven automation across full funnel.

Direct: 6 FTE (performance, growth, e-commerce) + agencies Reported: Country Manager Budget: 9-figure TRY (media, marketplaces, e-commerce) Tools: GA4, Google/Meta/TikTok, SEMrush, Power BI/Apps/Automate, Amazon VC, Helium 10, Looker Studio • Built digital marketing function and governance rhythm; established measurement, reporting standards and optimization loops. • Led full-funnel execution across paid media, SEO/SEM, content and CRO to scale acquisition and conversion resulting in +40% sell-out.

Direct: 2 FTE + agencies Reported: E-commerce Director Budget: 8-figure digital budget ownership Tools: Google/Meta Ads, GA4, DV360 • Led full-funnel performance marketing across Google (Search, Display, Shopping) and Meta; drove acquisition, retargeting and ROAS optimization. • Managed CRM & email marketing via Emarsys incl. segmentation, lifecycle automation and retention. • Owned SEO/SEM & CRO roadmap; optimized funnel, attribution and conversion efficiency.

Direct: Hands-on contributor + agencies Reported: Digital Manager Budget: Channel-level governance Tools: GA4, SEMrush, Emarsys, Search Console • Executed hands-on SEO, on-site marketing & CRO experimentation to improve traffic quality resulted in +18% retention rate uplift • Managed CRM channels (email, SMS, push) incl. segmentation, automation & personalization • Planned & delivered digital campaigns with mobile acquisition and retargeting focus • Supported marketing communications across online channels

Responsible for managing customer relationships, designing conversion-focused digital scenarios, and supporting clients in achieving their business goals. Acted as a strategic partner to both customers and internal technical teams, ensuring successful campaign execution and continuous performance improvement. KEY RESPONSIBILITIES • Client Relationship & Strategic Consultancy • Conversion Optimization & On-Site Marketing • Lifecycle Marketing & Campaign Architecture • Cross-Functional Collaboration

Client-facing lead, responsible for enterprise retainers & project deliveries reporting to Client Director. Tools: Emarsys, MS Office, Power BI. • Delivered enterprise CRM & marketing automation consulting incl. segmentation architecture, lifecycle journeys, trigger programs, workshops and dashboards. • Acted as primary client contact, ensuring SLA compliance and effective platform usage. • Optimized e-CRM strategies, email deliverability and automation workflows • Resolved technical issues with IT teams

Hands-on CRM owner with budget responsibility and Reported to: Head of Marketing. Tools: Emarsys, SAP, MS Office • Owned lifecycle and promotional CRM programs incl. deliverability, list hygiene, A/B testing and cadence optimization. • Managed platform operations and integrations, ensured stable data flows. • Built segmentation models to enhance targeting and personalization. • Executed and reported email campaigns. • Coordinated customer complaint handling with internal teams.

Marketing Management

Molecular Biology & Genetics