Tolgar Sasmaz

Led digital & e-commerce transformation across media, marketplaces, CRM workflows & data systems. Built KPI frameworks, automated processes & deployed AI tools to boost efficiency and omnichannel performance. KEY RESPONSIBILITIES: • Digital & E-Commerce Strategy Leadership: +35% online sales growth, • Digital Transformation & Automation • Engagement Performance: +30% user interaction growth • CRM Integration: MS Dynamics • AI-Driven Reporting: Real-time dashboards for departmental needs

Led a 10-person digital team, driving the division’s digital vision, media strategy & loyalty programs. Collaborated across other teams to map consumer decision journeys & implement high-impact digital strategies. Oversaw in-house media planning, creative development & execution of frameworks. KEY RESPONSIBILITIES • Digital & CRM Infrastructure Development: +60% audience growth • D2C & e-Retailer Management: +45% online sales growth • Digital Ecosystem Expansion • Cross-Functional Enablement & Training

• Led a team of two, demonstrating effective team management and leadership skills. • Managed marketing tool integrations and coordination with third-party agencies. • Planned and executed annual digital campaigns and communications strategies. • Directed digital marketing efforts leading to a 25% increase in online sales through targeted campaigns and strategic partnerships. • Implemented innovative e-CRM strategies to enhance customer retention and loyalty.

Responsible for managing customer relationships, designing conversion-focused digital scenarios, and supporting clients in achieving their business goals. Acted as a strategic partner to both customers and internal technical teams, ensuring successful campaign execution and continuous performance improvement. KEY RESPONSIBILITIES • Client Relationship & Strategic Consultancy • Conversion Optimization & On-Site Marketing • Lifecycle Marketing & Campaign Architecture • Cross-Functional Collaboration

Acted as the primary operational contact for clients, ensuring effective use of Emarsys solutions and enabling brands to achieve their marketing goals. Provided both strategic and technical guidance across CRM, automation and email marketing, while maintaining high service standards and SLA compliance. KEY RESPONSIBILITIES • Client Strategy & Operational Ownership • e-CRM Strategy & Marketing Enablement • Marketing Automation Setup & Execution

Focused on email design, customer segmentation and data-driven campaign optimization. Collaborated with creative teams to deliver impactful email communications while leveraging behavioral insights to improve engagement and conversion. KEY RESPONSIBILITIES • Email Design & Technical Development • CRM • Campaign Optimization & Insights

Marketing Management

Molecular Biology & Genetics