Tommy Haacke

ist bald verfügbar. 🕒

Freiberuflich, Gründer von Userdoo, userdoo

München, Germany


User Centered Design
Interaction Design
Design Thinking
User Experience
User Interface Design
User Research
Information Architecture
Usability Testing
Visual Design
Service Conception
UI Design
User Experience Design
Agile Entwicklung


Professional experience for Tommy Haacke

  • Current 1 year and 5 months, since Jan 2023

    Gründer von Userdoo


    Wir bieten Ihnen nicht nur hervorragende User Experience und User Interface Design, sondern auch skalierbare Design-Systeme, die Ihr Unternehmen voranbringen. Unsere agile Arbeitsweise und umfassende Expertise ermöglicht es uns, schneller und kosteneffizienter zu arbeiten als herkömmliche Agenturen. Wir arbeiten eng mit Ihrem Team zusammen und stellen sicher, dass Ihr Wissen und Ihre Fähigkeiten gestärkt werden.

  • Current 2 years and 7 months, since Nov 2021

    Co-Founder/Chief Design Officer


    The Operating System for Wines

  • Current 3 years and 8 months, since Oct 2020

    Lehrbeauftragter UX Design Projekt „Digitale Services“

    Technische Hochschule Ingolstadt
  • Current 3 years and 8 months, since Oct 2020

    Team Lead UX Design

    Carl Zeiss Digital Innovation GmbH

  • 3 months, Jul 2020 - Sep 2020

    Senior Consultant/UX Senior Consultant/UX

    Plan.Net Connect GmbH & Co. KG

    + Requirement analysis (as is status & prototype) + Logical categorization and definition of components (page layout, modules, and elements) + Define the behavior and rules of the respective components (modular framework) + Interaction and animation guidance for the development + Delivery of solution concept in the form of wireframes including specs for technical implementation

  • 3 months, Apr 2020 - Jun 2020

    Senior UX Consultant (Freelancer)

    Carl Zeiss Digital Innovation Partners

    • Decode business requirements, user needs, and technical capabilities into designs and interface behaviors • Day-to-day UX development of existing features • Making sure the shift to the new Design System is a success • Supporting the PO and steering all tasks regarding UX / UI

  • 1 year and 3 months, Jan 2019 - Mar 2020

    Senior UX Consultant (Freelancer)

    Carl Zeiss Microscopy GmbH

    • Strategic visions on ZEISS’ and customers’ digital workflows • Responsible for the user-centered experience design and interaction design for new digital solutions based on the customer's jobs and experiments • Analyzing customer journeys, indicating crucial interaction points • Providing the Engineers with all needed Specifications, Prototypes and assets

  • 1 year and 3 months, Oct 2017 - Dec 2018

    Senior UX Consultant (Freelancer)


    • Creating Competitive Analysis for the App and Search Teams • UI and interaction Design of the apps • Prototyping iOS and Android (Sketch & Flinto, Framer …) • Visual Documentation and delivering Deployment Assets (Zeplin), • Augmenting JIRA Stories by adding flow and Interaction documentation • Prototyping / hypothesis test result presentations • Coordination with brand agency • KPI Driven Development

  • 10 months, Jan 2017 - Oct 2017

    Senior Consultant | UX

    Ray Sono AG

    • Responsible UX for the topics: Connect (Communication between driver and Dispatcher) and Order (Order management) • User Insights. Conception of the demand solutions • Close coordination with the PO and Lead UX • Weekly Sync with all UXs • Flow and interaction design, wireframe and micro animation, agile specification JIRA

  • 1 year, Jan 2016 - Dec 2016

    Senior UX Consultant (Freelancer)

    Media Saturn E-Business Concepts & Service GmbH

    • Crafted UX Concept for multi-channel experience. • Research on Multi-Channel concepts. User Interviews in the Markets to gather insights on needs and benefits. • Setup and run Value Proposition Design workshops for the Product Team • Visual design in coordination with brand agency • Provide the specification and UI (Assets) for implementation in the Sprint teams

  • 7 months, Jun 2015 - Dec 2015

    Senior UX Consultant

    Die Mobiliar Versicherungen & Vorsorge

    • Working with a Team of 6 UXes assigned to the various Sprint Teams • Analyzing the respective insurance products and creating small and clearly arranged user tasks • Concept for the digitization of all insurance products and documentation for development in the scrum teams • Very close coordination with stakeholders

  • 8 months, Aug 2014 - Mar 2015

    User Experience Consultant (Freelancer)

    Geniux Consulting GmbH für die BMW Group

    Worked very tight with the Dev teams and POs to ensure quality user experience. Responsible for various parts of the Concept and working with one or more scrum teams at a time. • Redesigning the main Sales Process Overview and Sales Process Overview. • Concept Work on Sales Process Search, Young Used Cars, Handover Concept. • Defining Style guide for the platform UI • Improve User Testing environment (concept and presentations)

  • 1 month, Aug 2014 - Aug 2014

    User Experience Consultant (Freelancer)

    Burda Intermedia Publishing GmbH

    • User interface design (GUI design), interaction design, information architecture (IA) • Corporate design, style guide development

  • 3 months, Jun 2014 - Aug 2014

    User Experience Consultant (Freelancer) GmbH

    Redesigned the navigation structure (big scale navigation) to balance with how it evolved over the years. Redesign of the very fundamental search tool. • Improved multiple Website Templates in terms of overall UX • Designed the new b2b area (Bootstrap based website speaking to Business Partners, needs and benefits

  • 10 months, Nov 2013 - Aug 2014

    User Experience & Interface Designer (Freelancer)

    intelliAd Media GmbH

    • Modernized UI to improve usability and overall experience • Introduced a new design concept, established Style guides, Pattern/Interaction Library, Information Architecture rules • Created user experience design concepts and UI for new modules and features

  • 1 year and 2 months, May 2013 - Jun 2014

    User Experience Consultant (Freelancer)

    Tomorrow Focus AG

    • Created user experience design for iPhone, Android and iPad apps • Deeply involved in recruiting process for UX Staff • Focus Online news website optimization on user needs • Establishment of regular user interviews • Concept work with all relevant internal and external stakeholders • UX of the news app for Android and iOS with a near shore Dev Team

  • 4 months, Feb 2013 - May 2013

    User Experience Consultant (Freelancer)

    ShopLove | The Visual Shopping Company GmbH

    • Lead UX for a start up with a small but dedicated Dev Team • Prototyping solutions for guerilla User Testing and specification purpose • Designing new features as MVP and optimize from there • Introducing UX to the Team and adopt Deliverables as needed • Consulting also in Visual Design matters

  • 3 years and 6 months, Dec 2008 - May 2012

    Manager User Experience (UX)

    FriendScout24 GmbH

    •Persona Design, Wettbewerbsanalysen • Konzeption von Online Diensten, Social-Network Applikationen, Apps • Simulation der Lösung als Hi- oder Lo-Fi Prototyp, App Prototyping • Planung, Durchführung und Auswertung von Nutzertests • Spezifikationen für Scrum, Kanban, lean, Wasserfall Entwicklungsteams (auch offshore) • Begleitende Beratung der Technik-Teams durch alle Entwicklungsphasen • Austausch mit den UX-Teams von ImmobilienScout24, AutoScout24, FinanceScout24, JobScout24

  • 7 years and 11 months, Jul 2004 - May 2012

    Web Designer (Freelancer nebenberuflich)

    - CMS Entwicklung, Interfacedesign, HTML Umsetzung (Webdevelopment), Konzeption
 - Visual Design für Online Anwendungen und Webseiten 
- Flash / Action Script

  • 3 years, 2006 - Dec 2008

    Web and UI design

    Auto Europe Deutschland GmbH

    - Interfacedesign, HTML Umsetzung (Webdevelopment), Konzeption - Design und Aufbau von Werbemitteln 
- Visual Design für Online Anwendungen und Webseiten 
- Validierung, Export und Terminplanung der Newsletter 
- Qualitätssicherung erstellter Inhalte durch Content-Manager
 - 2nd Level Support und Beratung für firmeneigene Anwendungen 
- Organisation und Durchführung von Schulungen für interne Mitarbeiter


  • German

    First language

  • English



UX Design
User Experience

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