Truc Phan

Manage multiple digital projects and maintain schedules, budgets as well as KPIs of each project Developing the digital strategy and experiences to deliver creative connections between client's brands and consumers. Manage relationships with key partners and technology partners. Identify any needs for further partnerships, find appropriate partners and manage those new relationships. Ensure client satisfaction and agency profitability. Recruiting, training, retaining, motivating and managing team

Research, select and propose potential alliance and investment candidates having best synergy with the company to generate long-term revenue/profit Work closely with financial and legal team to analyze/evaluate target companies' valuation and implement due diligence. Initiate operation including advising marketing/branding strategy and sales strategy after the alliance and investment by coordinating with internal teams or joining inboard of management in invested companies

Define appropriate pricing strategy for each group of target customers over the Product’s life cycle. Develop the corresponding budget which comprises of revenue, cost and expense estimation for 1 – 5 year period. Implement sales & marketing activities in alignment with the Product’s strategy and vision. Regularly control monitor and analyze the actual versus budget figures in order to identify deviations on a timely basis.

Manage sales activities: prepare sales plan to reach the revenue target Develop Business: Build and expand relationships with clients to find potential customers and partners for awareness of Kilala magazine. Build and manage strong sales team: Hire and lead skilled sales staffs, ensure the performance of the team. Develop and manage marketing plan including distribution and other promotional programs to increase digital magazine subscription

Make sales revenue forecast for public training services and propose activities to achieve that goal, i.e. promotion like happy hour, coaching sales members in business networking, etc. Propose incentive scheme to encourage sales team. Lead, manage a sales team of 4 members and set KPI for the sales team to assess their selling performance Managing budgets and financial plans as well as controlling expenditure; Setting up management procedure and make sure smooth operation of service delivery

Developing annual business strategies and plans. Making detailed marketing/operation plans to achieve the target Responsible for the day-to-day management of Handicraft shop, Bookcafe, Karaoke, and their 50 staffs Responsibility for training, building the team to achieve customer service quality standards Managing budgets, financial plans and controlling expenditure; Building & cementing the relationship with Government Officials, Tourism partners, Handicraft producers to get their supporting, cooperation

Build and manage company brand identity, brand positioning and communication plan Propose, develop and implement the communication, activation programs that convey the brand promise/ value to consumers via traditional as well as digital channels such as website, email marketing, google analytics, SEO, SEM. Branding Motibee.com – social network on personal & career development via traditional and digital marketing activities (offline event, email marketing, forum seeding, SEO, microsite)