Udo Happe

Taking over all export sales and marketing responsibility from the CEO filling this so far void position. Focus on European markets to grow pro-actively the underdevelopped export side within the company's comprehensive system solutions for drainage of flat roofs and balcony/terraces. Turning potentioal areas into focus/invest markets, in personnell and structure. Full budgeting responsibility, heading in peek times twelve commission agents and employees. Elaborating further potential markets european-wide.

Still at Alape, follow-up in first time created job position heading internally two area sales managers for Europe and Overseas as well as in the field commission agents and employees as part of subsidiaries run by company owner Dornbracht. Total responsibility of all international retail and project business growing the export share significantly and strenthening the company's market position, to set up and monitor annual budgets for the entire export side, travelling extensively world-wide.

Starting at Alape, manufacturer of quality wash basins and complementing bath furniture, by supporting the project team, enforcing the international aspect within an already established at that time Germany oriented structure. Introductory time envisaged as short transition period, before being nominated Export Director, to familiarise with the company offering complex functional high-tech bathroom solutions, working out potential markets and customers via desk and field research as well as at exhibitions.

Transition period; seeking new employment either in UK or back in Germany.

Joint Managing Director of German manufacturer Franz Kaldewei GmbH & Co. KG, Ahlen / Germany producing steel enameled baths, shower trays and whirlpools for the bathroom industry. Full responsibility for the expansion and direction of the subsidiary's sales and marketing development. To run admin office and to set up/operate subsidiary-owned showroom. Heading team of seven employees and 10 commission agents. To turn originally just volume orientated sales culture to a design-led high end sales level.

To fully monitor and control all sales and marketing activities in the Overseas area (India, Far East, Oceania, USA). To target, win and maintain key accounts with spending more than 60% of work time travelling. To set parameters for price negotiations and agreements to strategically guide the Board's mid-term plan. To implement a buisness network within planning practices and architects.

Ultimate responsibility for budget and all export sales and marketing activities world-wide. Challenged to integrate and consolidate a new acquisition into the company product portfolio. Set up and control of budgets to strategically guide the Board. To establish new accounts and maintain existing ones. To implement and monitor the Export marketing strategy. To head internal sales team and commission agents.

As BDM Western Europe, ultimate responsibility for all sales and marketing activities and external personnel in the defined area (UK, France, BeNeLux, Scandinavia, Italy, Greece, Cyprus). As Export Sales Coordinator, back-up support looking after three territories (UK, BeNeLux, France) and their commission agents.