Ula Lachowicz

PRODUCT LAUNCH * Create and implement marketing strategy. * Prepare product launch in the U.S. market. * Build brand awareness. MARKETING * Manage marketing cooperation with partners: Salesforce, Zendesk, Alcatel-Lucent. * Organize presence at events in the U.S. and Europe. (Dreamforce, Websummit, Mobile World Congress, Apps World). * Product marketing. * Manage online marketing. * Public relations (publication on Destination CRM, TMCnet).

ONLINE MARKETING Create and implement marketing strategy. Manage online marketing communications. Monitor marketing activities to define success metrics. Product launches in new markets. PUBLIC RELATIONS Cooperate with media, bloggers (publications on Techcrunch, GoalEurope) Cooperate with startup community (Startup Weekend and Startup Contest). Brand presence on events (eg. The Next Web Conference). Co-writing and publish book about online business.

ONLINE MARKETING Prepared marketing strategy. Product launch (Poland). Managed online marketing (redesign websites, blogs and increase traffic to site). Drived SEM and SEO. Managed graphic designers work. Organized exhibitions at events eg Cebit, Webit. PUBLIC RELATIONS Cooperated with bloggers (eg Guy Kawasaki, Ramon Ray). Media relations. Social media communication.

360 DEGREE MARKETING Managed nationwide social and advertising campaigns -TV, radio, press, internet, outdoors. Cooperated with advertising agencies. Created corporated identity, key visual, bookmarks. Built website, manage content, increase traffic to site. Organized events (press conference, debate). Managed social research.

SALES SUPERVISION Supervised sale department. Finalized contracts. Reported to board. Facilitated business relations with key customers. Recruitment and staff training.

SALES Managed sales team. Communication with clients. Launched POS products. Prepared promotion materials. Reported to senior management.

SALES Negotiated contracts with customers. Active sales. Customers services. Customized product offers.