Ula Lachowicz

Angestellt, Deputy Managing Director at LIFTE H2 GmbH, LIFTE H2 GmbH
Berlin, Germany

Fähigkeiten und Kenntnisse

Marketing Strategy
Marketing Management
Marketing Communications
Online Marketing
Branding
Public Relations
Media Relations
Start-ups
B2B
B2B Marketing
Technology

Werdegang

Berufserfahrung von Ula Lachowicz

  • Current 4 years and 9 months, since Sep 2021

    Deputy Managing Director at LIFTE H2 GmbH

    LIFTE H2 GmbH

  • 1 year and 3 months, Jul 2014 - Sep 2015

    Marketing Director

    Phonedeck

    PRODUCT LAUNCH * Create and implement marketing strategy. * Prepare product launch in the U.S. market. * Build brand awareness. MARKETING * Manage marketing cooperation with partners: Salesforce, Zendesk, Alcatel-Lucent. * Organize presence at events in the U.S. and Europe. (Dreamforce, Websummit, Mobile World Congress, Apps World). * Product marketing. * Manage online marketing. * Public relations (publication on Destination CRM, TMCnet).

  • 2 years and 4 months, Apr 2012 - Jul 2014

    Brand Manager

    PayLane

    ONLINE MARKETING Create and implement marketing strategy. Manage online marketing communications. Monitor marketing activities to define success metrics. Product launches in new markets. PUBLIC RELATIONS Cooperate with media, bloggers (publications on Techcrunch, GoalEurope) Cooperate with startup community (Startup Weekend and Startup Contest). Brand presence on events (eg. The Next Web Conference). Co-writing and publish book about online business.

  • 1 year and 4 months, Jan 2011 - Apr 2012

    Marketing Communications Coordinator

    PayLane

    ONLINE MARKETING Prepared marketing strategy. Product launch (Poland). Managed online marketing (redesign websites, blogs and increase traffic to site). Drived SEM and SEO. Managed graphic designers work. Organized exhibitions at events eg Cebit, Webit. PUBLIC RELATIONS Cooperated with bloggers (eg Guy Kawasaki, Ramon Ray). Media relations. Social media communication.

  • 1 year and 1 month, Jan 2010 - Jan 2011

    Marketing Specialist

    Hospice Foundation

    360 DEGREE MARKETING Managed nationwide social and advertising campaigns -TV, radio, press, internet, outdoors. Cooperated with advertising agencies. Created corporated identity, key visual, bookmarks. Built website, manage content, increase traffic to site. Organized events (press conference, debate). Managed social research.

  • 1 year and 5 months, Sep 2008 - Jan 2010

    Sales Department Supervisor

    BluePay SA

    SALES SUPERVISION Supervised sale department. Finalized contracts. Reported to board. Facilitated business relations with key customers. Recruitment and staff training.

  • 1 year and 1 month, Sep 2007 - Sep 2008

    Sales Coordinator

    BluePay S.A.

    SALES Managed sales team. Communication with clients. Launched POS products. Prepared promotion materials. Reported to senior management.

  • 1 year and 4 months, Jun 2006 - Sep 2007

    Junior Sales Coordinator

    Blue Media Sp.zo.o.

    SALES Negotiated contracts with customers. Active sales. Customers services. Customized product offers.

  • 1 year and 6 months, Dec 2004 - May 2006

    Interviewer/Researcher

    PBS DGA

    RESEARCH Created questionnaires. Cleared data collections. Prepared and conducted quantitative researches. Prepared data and reported to clients.

Ausbildung von Ula Lachowicz

  • 2009 - 2010

    Public Relations

    University of Social Science and Humanities

  • 2002 - 2007

    Sociology

    University of Gdansk

Sprachen

  • English

    C1 (Fließend)

  • Polish

    C2 (Verhandlungssicher / Muttersprachlich)

  • German

    A1-A2 (Grundkenntnisse)

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