Uwe Lehnert

MachuPicchuCoupons.com (MPC) is a new business idea that involves a publicity website that offers discounts for travelers to Peru. My responsibilities in this project spread in various fields like the research for databases of potential customers, monitoring the development of the website programming, translation work (Spanish-English) and planning of marketing campaigns, among others. Besides, I have been in charge of the design, programming and content planning of the MPC Facebook page.

Besides assisting the HR department in its daily recruiting efforts and attending/conducting interviews with applicants, I also had my own project of creating a new internet presence of the company in social media channels in order to enhance the company's prominence.

I was responsible for the development of Sales activities and Marketing projects, including the creation of reports, flyers and presentations. Further tasks were the analysis for the business plan, direct exposure to the retail and corporate customers, sales promotion within different states, monitoring competitive pricing actions and schedules, assisting with sponsorship events – from logistics to attendance, analyze and support sales actions tailored to the different competitive environments and more.

This internship gives me the opportunity to implement relevant marketing activities for the company like new marketing campaigns, email marketing and the creation of the monthly newsletter. Moreover, I am responsible for the changes of the content on the Website as well as for the consulting of potential customers.

This internship mainly teached me about the relevant administrative tasks, which are necessary to conduct a business. In addition, it improved my planning and operational skills by getting an insight into the Tour-Operations department. Furthermore, it gave me the opportunity to enhance my cultural understanding and awareness and to cope with a variety of different situations in a foreign culture.

This internship enabled me to achieve a relevant knowledge of various areas of an international performing company in a global environment. It gave me the opportunity to contribute to the planning and coordination of relevant projects of the company and create reports for the parent company. (Thomas Cook PLC, London, England) Furthermore, I was responsible for translations of important information to report it to the subsidiaries and partner companies.

Provided me the opportunity to deal with clients and suppliers face to face or by phone and to gain more work experience.

This half year of professional experience after my apprenticeship gave me a first insight into the real working life.

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