Vadym Tsysaruk

• Led the redesign of the company's website, improving user experience and increasing conversion rates • Development and monitoring of the implementation of the marketing strategy for all brands of the group, involving all marketing departments (media buying, SEA, SEO, SMM, content, designers, developers)

• Identifying insights to improve CX, the Customer Journey Map (CJM); developing marketing funnels, and executing marketing campaigns • Monitoring key performance indicators, results, and analytics to identify opportunities for improvement.

• Analysis of market trends, competitor activities, and current users to provide actionable recommendations for strategy adjustments • Optimized marketing process by introducing automation tools, improving campaign efficiency and reducing overhead costs • Implementation of a cross-channel marketing campaign, integrated social media, display, PPC, SEO and content marketing

• Business development in existing markets and expansion into 6 new regions • Development and implementation of marketing strategies • Marketing activities (partners involvement, webinars, conferences, educational programs, bloggers) • Product consulting, UX consulting

• Product lifecycle from idea to market launch • Audience analysis, segmentation, insights, brand positioning • Managing relationships with external agencies to ensure timely implementation of marketing projects

• Media strategy development; supervising of all operational processes within the group • Client management and new business development Clients: Honda, PokerStars, Intel, Imperial Tobacco Group, Walmark, UNIStream

• Elaboration of annual media/marketing strategies • Media buying of TV, Print, OOH, Radio, Digital, Ambient, BTL Clients: Whirlpool, Renault, Hewlett-Packard, Bristol-Myers Squibb, Balkanpharma, Sanofi-Syntelabo, Moncafe