Valeria Perez

Consulting in Operations, focused on new product development

- Support the global upstream innovation team in developing new and breakthrough packages for our chewing gum portfolio. - Qualification of new packaging materials and technologies in different manufacturing platforms. - Research innovative packaging technologies, materials and printing effects to improve shelf appearance and functionally attributes of packages. - Research and pilot new consumer methodologies to gather in depth understanding of packaging usage and effects of new technologies on overall a

- Manage packaging projects for Feminine Care and Baby Care categories in Latin America (5 brands). - Design packages (primary and secondary) for the Latin American market. - Research innovative technologies for films and cartons to improve shelf appearance of our packages. - In depth research of consumer’s habits and usage to determine areas of improvement to better fulfill our consumer’s needs. - Manage 2 employees.

- Exploring the needs of Andean consumers in paper related categories. - Gathering consumer knowledge to develop winning strategies and promotions. - Understanding what drives consumer behavior and how markets are shaped for consumer products. - Identifying and defining business opportunities in terms of promotions that incentives consumers. - Conducting and analyzing qualitative and quantitative tests needed to help make the best consumer-centric decision for the business.

My research project focused on the optimization of the digital technologies needed to strengthen the reach of mass customization systems within the footwear industry to allow fit and size customization for e-commerce.