Valerie Gagliano

Selbstständig, Marketing Consultant / CMO on Demand / Start up advisor, Valerie Gagliano Consulting
Aix-en-Provence, Frankreich

Werdegang

Berufserfahrung von Valerie Gagliano

  • Bis heute 13 Jahre und 2 Monate, seit Juni 2012

    Marketing Consultant / CMO on Demand / Start up advisor

    Valerie Gagliano Consulting

    - CMO on Demand for Carré D’artistes (€250K budget, €11m revenue, Management of a team of 7) Mood Messenger Messaging app (€225K budget, MAUx3,8 in 16 months, CPI of $0,12) eGée Suez (brand positioning, offer restructuration) Kalyzée (offer positioning, Business Plan) - Marketing Consulting for Echy, Ispira, Perle de Lune, Ween, Pop Pop le Bistrot, K-all - Start-Up advisor for Barouding and Enlightn

  • 3 Jahre und 4 Monate, Jan. 2013 - Apr. 2016

    Head of Marketing

    Full Performance

    Definition and roll out of marketing and communications strategies for the agency & strategic customers advising - €300K budget, €2.7m revenue. Management of a team of 2. Expertise: Digital Strategy, Web Marketing, Search Engine Marketing, Search Engine Optimisation, Social Media Optimisation, RTB, Display and Ad Exchange, Attribution, User experience auditing, ergonomy, e-commerce, ROI analysis.

  • 2 Monate, Jan. 2013 - Feb. 2013

    Guest Lecturer

    IAE Aix en Provence - Graduate School of Management

    Social Media Strategy lecture to MSc General Management year 1 - English Track

  • 4 Jahre und 1 Monat, Juni 2008 - Juni 2012

    Head of EMEA Marketing

    eFinancialCareers

    Responsible for defining and managing jobseeker and client acquisition and retention strategy and execution plans designed to maximize site traffic and sales demand in 14 EMEA markets and 17 websites (incl. Russia). Direct management of a team of 15. €2.5m budget, $45m revenue. conversions up by 30%, CPA divided by 3.

  • 3 Jahre und 6 Monate, Nov. 2004 - Apr. 2008

    Head of European Advertiser and Publisher Communications

    Yahoo

    Responsible for managing marketing communications strategies for 12 EU markets in light of EU expansion & product diversification while supporting advertiser and publishers’ acquisition & retention & development objectives. Direct Management of a team of 3.

  • 1 Jahr und 2 Monate, Sep. 2003 - Okt. 2004

    Marketing and Business Development Consultant

    The Modern Garden Company and Perle de Lune Jewellery

  • 5 Jahre und 11 Monate, Sep. 1995 - Juli 2001

    EMEA Marketing Manager

    Autodesk (Alias/Wavefront)

    Responsible for driving and leading the EMEA marketing strategy, planning and budgets ($2.5m total budget, $30m revenue). The role included leading a team of 9.

  • 2 Jahre, Aug. 1992 - Juli 1994

    Communications Manager

    Franciaflex

    Following a major company acquisition undertook complete re-branding project and took responsibility for driving the overall communications strategy for the company.

  • 3 Jahre und 7 Monate, Jan. 1989 - Juli 1992

    Product Manager

    Franciaflex

    Developed and managed a suite of interior blinds product range through the complete product life cycle (200 references, €19m revenue).

Ausbildung von Valerie Gagliano

  • 1 Jahr und 10 Monate, Sep. 1986 - Juni 1988

    Master of Business Administration

    Institut Supérieur de Gestion

    Marketing specialization

Sprachen

  • Englisch

    Fließend

  • Französisch

    Muttersprache

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