Valerie Iserland

Responsible for the Marketing, e-commerce and corporate communication activities for the Swiss market. Planning, executing and reporting of multi-channel marketing campaigns to drive customer acquisition, retention. Create brand awareness and develop promotional strategies that enhance product position and meet revenue objectives. Establish and maintain presence in local press.

- Start-up company launch activities: logo, brochure, website, communication - Develop business presence in various communication channel (social media) - Website maintenance, (joomla) SEO, Google ad words - Relationship management with clients and partners - In charge of the CRM system, implementation, procedures and training - Established processes for on-boarding new clients - Sales support and Office management

Swiss Financial Advisers - Overall responsibility to initiate, develop and implement the entire marketing mix of UBS-SFA from print to digital marketing (e.g. e-brochure, e-presentation, HTML email, video and webcast) - Communication and distribution via various communication channels Wealth Management Europe - Development and execution of advertising campaign in the Nordic region: concept, launch, microsite, event, social media, measurement, budget - Event management: educational and entertainment events

Leading a team of 15 perons Managing product launch, corporate literature, website. Set up processes Supplier management Large budget controling