Vanessa Espinosa Ureta

is currently booked.

Angestellt, Senior service designer innovation & Co-creation, Ifok GmbH

Frankfurt am Main, Germany

About me

Service Designer and UX Designer with a strong focus on social innovation, digitalization, and citizen participation. As a consultant and service designer, I work with clients from the public and private sectors to create projects with social impact. Digital or analog, both are important when creating the full user experience. Solving challenges in interdisciplinary and diverse teams triggers the best in me. What do I bring to the table? infinite curiosity, experience in user-centered design, behavioural sciences, business innovation design, and a strong visual and pragmatic way of working.


Service Design
Design Thinking
Human-Centered Design
Innovative Solutions
User Research
Business design
Design Research
Visual Communication Design
UX/UI Design
service innovation
User experience design (UX)
Product design
Usability Testing
Digital strategy
User Experience
Customer Journey Mapping
Strategic Design
User-Centered Design
Digital transformation
behavioural design
Team work
International experience
Agile Methods


Professional experience for Vanessa Espinosa Ureta

  • Current 6 months, since Feb 2024

    Senior service designer innovation & Co-creation

    Ifok GmbH

  • Current 3 years and 10 months, since Oct 2020

    Service Designer, Innovation and Co-creation Consultant

    IFOK GmbH

    Designing innovative solutions with clients, users and stakeholders; through co-ceation and user centered design

  • 4 months, Jul 2020 - Oct 2020

    UX-Designer Fellow


    Applying a user-centered approach to design digital services in the German Public sector.

  • 6 months, May 2020 - Oct 2020

    Consultant User Research, UX Design and UX Testing

    GIZ - Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH

    Conducting user research for the design of a user-centered intranet site for the GIZ finance area worldwide. From project planning, through ideation, UI design and testing of the sites based on modern Sharepoint pages.

  • 4 months, Sep 2019 - Dec 2019

    Trainer on Integrated Digital Applications (IDA Team, DIGITS)

    GIZ - Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH

    Designed training concepts, strategies, and workshops to improve online collaboration in teams by using digital tools. Trained and advised more than 270 people using co-creation to ways in which tools could adapt to colleagues context, needs, and team dynamics. Advised on Communication and IT issues as part of the Digital Transformation strategy.

  • 6 months, Mar 2019 - Aug 2019

    Communicator for digital innovations

    GIZ - Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH

    In Asia, Pacific, Latin America & Caribbean regions (APLAC) User research using stakeholders’ map and qualitative interviews with colleagues using digital innovations in projects. Conceptualized and facilitated remote co-creation workshops to mainstream the use of innovation in the project-lifecycle and to define project’s success factors. Supported the monitoring and evaluation team on the development of a Theory of change to measure the impact of digital projects.

  • 1 year and 2 months, Feb 2016 - Mar 2017

    Web and Graphic Designer at the Office of Institutional Image

    University of Lima

    Designed the mobile version of the University’s website together with a developer and Product manager. Unified the brand identity, typography, and information architecture based on students feedback. Designed and conceptualized branding and promotional material for cultural events and communications for within and outside the University (logotypes, posters, brochures, final arts, digital and motion graphics, etc).

  • 1 year and 2 months, Sep 2014 - Oct 2015

    Design lead and Experience designer of the Latin American Design Festival

    IS Creative Studio

    Managed project and stakeholders to create the first Design festival in Peru with international speakers, workshops, exhibitions, lectures, and 700 attendants. Worked within an international team creating also brand identities (including logos, stationery, merchandising, web design, etc.) for varied projects, products, or events.

  • 9 months, Jan 2014 - Sep 2014

    Communication Manager of the International Relations Department

    National Rectors Assembly of Peru (ANR)

    Developed digital communication strategies to promote scholarships and exchange opportunities for students, professors, and researchers from Peru, Chile, Colombia, and Mexico. Kept direct contact with universities’ International Relations offices. Worked on press releases, video edition, and designed digital and printed material.

  • 7 months, Dec 2012 - Jun 2013

    Graphic Designer in a Transformation Consultant digital agency


    I learned for first time to work within interdisciplinary teams applying a Service Design approach, participating actively in brainstorming sessions, proposing ideas, creating concepts and bringing them into life through visual material such as landing pages, Facebook covers, posts and interactive apps.

Educational background for Vanessa Espinosa Ureta

  • 2 years, Mar 2017 - Feb 2019

    Integrated Design - Service Design

    Köln International School of Design

    Thesis work: Designing housing solutions by, with, and for homeless citizens. Grade: Excellent (1.1)

  • 2011 - 2013

    Graphic design

    Pontificia Universidad Católica del Perú (PUCP)

  • 2005 - 2011

    Visual arts - Painting

    Pontificia Universidad Católica del Perú (PUCP)


  • English


  • Spanish

    First language

  • German


  • French



Digital transformation
Sustainable Development Goals
Social impact
human-centered design
User experience design (UX)
Service Design
User Research
UX/UI Design
Communication design

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