Mag. Vanessa Espinosa Ureta

Applying a user-centered approach to design digital services in the German Public sector.

Conducting user research for the design of a user-centered intranet site for the GIZ finance area worldwide. From project planning, through ideation, UI design and testing of the sites based on modern Sharepoint pages.

Designed training concepts, strategies, and workshops to improve online collaboration in teams by using digital tools such as Microsoft 365 (MS Teams, MS Planner, OneNote, OneDrive for Business, SharePoint). Trained and advised more than 270 people using co-creation to ways in which tools could adapt to colleagues context, needs, and team dynamics. Advised on Communication and IT issues as part of the Digital Transformation strategy.

In Asia, Pacific, Latin America & Caribbean regions (APLAC) User research using stakeholders’ map and qualitative interviews with colleagues using digital innovations in projects. Conceptualized and facilitated remote co-creation workshops to mainstream the use of innovation in the project-lifecycle and to define project’s success factors. Supported the monitoring and evaluation team on the development of a Theory of change to measure the impact of digital projects.

Designed the mobile version of the University’s website together with a developer and Product manager. Unified the brand identity, typography, and information architecture based on students feedback. Designed and conceptualized branding and promotional material for cultural events and communications for within and outside the University (logotypes, posters, brochures, final arts, digital and motion graphics, etc).

Managed project and stakeholders to create the first Design festival in Peru with international speakers, workshops, exhibitions, lectures, and 700 attendants. Worked within an international team creating also brand identities (including logos, stationery, merchandising, web design, etc.) for varied projects, products, or events.

Developed digital communication strategies to promote scholarships and exchange opportunities for students, professors, and researchers from Peru, Chile, Colombia, and Mexico. Kept direct contact with universities’ International Relations offices. Worked on press releases, video edition, and designed digital and printed material.

I learned for first time to work within interdisciplinary teams applying a Service Design approach, participating actively in brainstorming sessions, proposing ideas, creating concepts and bringing them into life through visual material such as landing pages, Facebook covers, posts and interactive apps.

Thesis work: Designing housing solutions by, with, and for homeless citizens. Grade: Excellent (1.1) https://www.behance.net/gallery/81400009/Homeless-citizens-designing-housing-solutions