Dr. Veronica Magni

o Proactively planning, tracking, and executing social Media and CRM campaigns, assets and market testing o Actively managing six Social Media pages (Facebook and Instagram) o Establishing cross-team communication tools and processes (including with outsourcers) o Briefing outsourcer for assets and new tool implementation o Growing and retaining the player base through digital CRM actions (email, push notifications)

o Marketing Budget planning o Defining guidelines and coordinating marketing activities with local distributors o Dealing with PR & Media to set up impactful advertising actions (print and digital) o Actively setting up CRM activities: events, newsletters and post-sales activities o Managing the e-commerce and leading the new website launch o Coordinating Digital Advertising with agencies o Analyzing digital marketing and sales reports

o Managing the launch of Retail CRM System and training regional responsible and stores' staff o Analyzing and sharing of CRM Kpis & reports - monitoring performance and highlighting trends and opportunities o Managing direct marketing & newsletter Campaigns o Updating and maintaining the DG retail clients' database o Actively cooperating to set up an integration between commercial & CRM campaigns o Coordinating CRM & marketing plans worldwide and organizing clienteling and delighting activities

o Developing Brand Strategy (pricing, product communication, packaging…) o Analyzing market trend, sell-in and sell-out data and product rotation to address opportunities o Actively cooperating in Marketing Plans' definition, establishing strategy, analyzing sales reports o Updating the Italian website and Facebook page o Leading and presenting in sales and trade partners events o Successfully setting up promotional campaigns and managing new products' launches