Victoria Bulatnikova

• Owned 100% of content process on Instagram, Facebook, LinkedIn, and Telegram (content planning/generation, design, copywriting, editing, posting); • Created, managed, analyzed and optimized paid acquisition campaigns, resulting in new leads that generated $4m in 2021; • Developed and directed 5 marketing special projects, oversaw a team of 6 web developers, designers and marketers; • Produced 200+ pieces of content in the form of marketing materials, social media posts, presentations and press releases.

• Developed a digital marketing strategy and built a robust traffic campaign resulting leading to an increase in leads of 45%; • Led an international team of 4 marketing associates and designers to produce and update website and social media content and optimize paid media campaigns; • Oversaw all paid media campaigns resulting in an improvement of ROI by 22%. • Grew Instagram followers by 2x (from 30k to 60k) by developing a communication SMM strategy (average organic reach = 260k, paid reach = 2.5m).

• Planned optimal transport from the EU and coordinated international shipments resulting in 100% on-time deliveries and driving customer retention by 25%; • Minimized transportation costs by 15% for the entire period of work by thorough calculation, reducing the number of underperforming contractors and partnering with new ones; • Analyzed the market of transport companies, prepared international shipping documents and presented 20+ result reports to the Board of Directors.

• Analyzed and processed data on the automotive market, built 15+ reports around KPIs for company's top management; • Developed 2 corporate templates for Quality Management System regulations that were adopted as standards in the company; • Created 50+ articles, presentations, posts and guides for the corporate portal which contributed to a 40% increase in employee engagement.

• Collaborated with marketing team to develop and apply social media strategy, created a content plan and produced 100+ pieces of relevant content; • Compiled a European media map of specialized media, established partnership with 10+ media from Germany, Estonia and Latvia; • Created a guide for new employees, prepared 15+ press releases (ru/en) and updated 20+ marketing materials in the form of presentations, infographics and case studies.

Exchange program, major in Mobile Marketing

GPA 4.95/5.00