Victoria Khinevich

Analysed key KPIs of TV Sponsorship packages, including audience profiling and building forecasts of media effectiveness. Designed ad-hoc studies of fan audience for sport clubs. Analysed the volume of sponsorship spending against direct ad spending. Analysed sports TV viewership in dynamics by types of major competitions. Participated in creating approaches to brands' activations of sponsorship rights. Controlled KPIs of BTL activities, analysed statistical data, prepared reports.

Supervised and managed the work of three analysts. Maintained client relations. Prepared English language reports of the Russian media coverage of range of brands, issues and themes from oil and gas, to retail, to IT and web. Conducted social media listening and social media analysis of various issues from international policy to recycling. Analyzed the media coverage and social media mentions from the quantitative point of view against a number of KPIs.

Searched for insights that would become the basis for media strategies through media, consumer and market research and analysis. Built profiles of target audiences for various clients and products, including beauty, automotive, FMSG and children products brands. Analyzed brands' media activities. Worked in collaboration with the Havas Media offices worldwide (UK, Germany, USA, Spain) in international pitches that included Russian market. Filmed and successfully analyzed vox-pops videos with the TA.

Analyzed brands' advertising activities and media trends on the Russian market through desk research. Conducted Ad Hoc studies on various issues: brand ambassador, brand and advertising campaign performance across KPIs. Built target audience profiles. Worked with TGI data from TNS and Synovate-Comcon data and all media data by TNS (TV, Press, Outdoor, Web).

Assisted the project manager during all stages of projects: questionnaire design, field work control, data analysis and report. Worked at CATI, CAWI, and Face-to-Face research projects. Took responsibility for completion of a number of research projects in automotive and media fields. Worked in SPSS, Galileo, Excel, Power Point.

Took responsibility for the company's marketing strategy and plan, including developing strategic and tactical marketing plans, segmentation of target audiences, highlighting B2B clients to focus on. Designed advertising campaigns, analyzed the results, worked on promotional materials for industry exhibitions and represented the company on site. Worked on the tasks for designers for catalogs and leaflets and supervised the designers' work; administrated the web-site, and analyzed web statistics.

Diploma with honors