Viviane Carter

Creation and implementation of SEO strategies, including on- and off-page optimisation and technical audits Wrote different types of content, such as blog posts, website copy, meta data and AdWords ad copy Managed international link building campaigns and blogger outreach Utilised search and diagnostics tools to measure SEO performance Assisted with PPC strategies, monitoring and optimisation of search and display campaigns Day to day client liaison via email, telephone, Skype and face to face

• Worked within a team based environment to support the MathWorks Marketing Operations department in the United States • Processed a variety of requests for international marketing events • Liaised with and supporting international marketing managers and MathWorks vendors to assist in the promotion of events • Created event registration pages and promotional emails using Rhythmyx CMS • Formatted and submitted sales leads to be entered into the contact database • Trained new staff

• Researched and composed press releases • Responded to press enquiries • Wrote texts for product catalogues that were consistent in style and in accordance with the “walimex pro” brand identity • Project managed and created a 24 page printed booklet on the “walimex pro” brand • Coordinating, from concept to implementation, photo shoots • Contributed to the creation of the “walimex pro” brand identity by compiling a corporate design manual • Created and managed the WALSER company website

• Worked closely with our PR company, organised, edited and proofread press releases • Composed and translated product descriptions in compliance with Amazon.de requirements • Ensured that descriptions and meta content of new products were created, translated and added to the database within agreed product launch deadlines • Provided accurate translations into both German and English • Composed and proofread texts for weekly electronic newsletters, product packaging and online & print media

• Assisted with accounting • Assisted customers in the shop • Processed and documented incoming and outgoing book deliveries and mail

• Translated the company website into English • Organised and prepared a book publication event • Proofread and edited authors’ manuscripts

• Assisted SMEs looking for new business partners in Germany • Selected and targeted industry-specific businesses with a view to making new connections for prospective collaborators and distributors • Used various electronic sources to research and draft industry and economic sector reviews • Prepared a webinar focussing on a specific industry and a speech on the U.S. economy

• Provided assistance with various administrative tasks such as event management, the preparation of rental contracts and accounts receivable

• Researched and proofread academic articles • Maintained the address database

• Created and maintained the department website • Researched, acquired and archived technical literature

• Focus on American and Spanish literature • Thesis topic: The Search for Identity in Chicana Fiction • Final grade: 1.9 (UK equivalent: 2:1)