Vyacheslav Tihonov

• More than 16 year experience in marketing and 5 year experience in sales. • Human resource management (till 25 employees) more than 13 years. • A deep understanding of the principles and tools of marketing (production, planning, pricing, increasing company profits, strong analytical skills, market segmentation, identifying the target audience, developing a marketing strategy and so on).

Managing Marketing and Sales Divisions. Restructuring of departments, the development of new marketing strategies, advertising campaigns

• Managing Marketing and Sales Divisions (4 people). • Forming of the Marketing and Sales Department from scratch (out of financing until now). • Analysis of existing company’s portfolio (the profitability of products, promising directions, history of sales, sales forecast) and competitive market analysis. • Selecting a list of products for the active promotion (active products). • Sales planning all products short-term and long-term. • Budgeting for marketing of active products.

Responsibility for the product management of all products of the company, including long- and short-term strategy development, production planning, naming, pricing, registration and delivery, post marketing researches and medical trials, promotion, budgeting, trainings, etc