Waldemar Pelke

Bis 2018, Head of Product, LIQID Investments GmbH

Frankfurt am Main, Germany


Business IT Consulting
Product Management
Digital Products
Online Business
Business Development
Mobile App Entwicklung
Web Development
Gründung von Unternehmen
Multikanal-Banking Architektur & Konzeption
Agile Softwareentwicklung
UX/UI Design
Online Marketing
Rapid Prototyping
Financial Analysis
Enterprise Application Integration
Enterprise Services Architecture
Banking & Finance
Internationaler Vertrieb
Product Development
Product Marketing
Technical Product Management
Product design


Professional experience for Waldemar Pelke

  • 7 months, Aug 2017 - Feb 2018

    Head of Product

    LIQID Investments GmbH

    LIQID is one of the fastest growing digital wealth manager (robo-advisor) in Europe with currently €200 million AuM and investment management by HQ Trust - one of Germany's most renowned family offices. Held full responsibility for digital product strategy and development efforts within the LIQID platform (website, web app, APIs).

  • 6 months, Dec 2016 - May 2017

    Chief Product Officer (CPO) & Co-Founder

    reputeer GmbH

    Built a product and team around the notion of offering a real-time consolidated view and competition-based ranking in regards to the online reputation of companies and individuals as a SaaS platform. • Responsible for all technical and functional product development efforts (from design to code) • Hired and built a team of 10+ full-time employees within the first 6 months of business

  • 3 months, Sep 2016 - Nov 2016

    Preparatory work for starting a new company

    reputeer GmbH

    • Negotiation and alignment with investors on launching a new startup • Preparation of pitch documents, company vision / mission and product strategy

  • 1 year and 8 months, Jan 2015 - Aug 2016

    Senior Business IT Consultant

    Senacor Technologies AG

    Worked as management and IT consultant, project manager, product owner, solution designer and architect of large-scale digital transformations for some of the largest and most innovative companies, banks and startups with focus on IT strategy, architectural solution design, product and project management.

  • 2 years, Jan 2013 - Dec 2014

    Business IT Consultant

    Senacor Technologies AG

    Worked as a management and IT consultant in several large-scale digital transformation projects for some of the biggest and most innovative international companies with focus on IT strategy, IT architecture, solution design, product and project management.

  • 4 years and 2 months, Jan 2002 - Feb 2006

    Online Entrepreneur / Investor / Private Company Builder

    Independent Software Development

    Developed several smaller SaaS solutions with private funds and with the intention of selling to competitors and private investors. Partially exited through respective sale of assets and rights to private buyers.

  • 3 years, Jan 2002 - Dec 2004

    CEO & Founder

    DVD COPY XE (Licensed Software)

    Design, development und marketing of an innovative solution for the creation of DVD movie backups. One of the first solutions on the market implementing all necessary steps (encoding, compression, burning) within a sleek and easy to use UI enabling users to perform all operations within one interface and within just 3 clicks. Lead all company building, marketing and software development efforts with a team of up to 15. Exit through sale of assets to biggest competitor.

  • 3 years and 9 months, Jan 2000 - Sep 2003

    Lead Generation and Affiliate Marketing for Digital Products

    Independent Online Marketing

    Targeted generation of qualified leads and sales for several (third-party) digital products with main focus on digital software and ebooks through affiliate marketing. Creation and execution of performance marketing campaigns mainly through SEA, SEO and E-Mail-Marketing activities. All campaigns privately funded and executed.

Educational background for Waldemar Pelke

  • 2 years and 1 month, Oct 2010 - Oct 2012


    Goethe-University Frankfurt

    Capital Markets • Asset Pricing • Advanced Corporate Finance • Brokerage and Standards in Securities Trading • Trading and Electronic Financial Markets • Strategic Market Management • Advanced Management • Risk Management • IT-Security • Process and Supply Chain Management •Consulting • Insurance

  • 3 years and 6 months, Apr 2007 - Sep 2010

    Business Administration & Economics

    Goethe-University Frankfurt

    Economics • Accounting • Corporate Finance • Derivatives • Management • Financial Risk Management • Game Theory • Design of Electronic Markets • Company Valuation • Monetary Economics • Corporate Governance and Ethics


  • German

    First language

  • Russian

    First language

  • English


  • Spanish


  • French



Digital Business
Digital Marketing
Digital Transformation
Web and Mobile Apps
Product Management
Business and IT Consulting

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