Walter Andreas Pucko

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Inhaber, Geschäftsführer, Maven360 GmbH

München, Germany

Skills

Produktmanagement
Online Marketing
Digital strategy
Management
Online Marketing Strategien
12 Jahre Erfahrung im Aufbau von B2C Online-Portal
Social-Media-Strategien
Online Produktmanagement
SEO
Social Media
Product Owner
SEA
Search Engine Marketing
Online-Marktplätze
Marktplätze
Produktentwicklung
Scrum
KANBAN
Teamleitung
Vermarktung

Timeline

Professional experience for Walter Andreas Pucko

  • Current 3 years and 9 months, since Mar 2021

    Geschäftsführer

    Maven360 GmbH
  • Current 22 years and 5 months, since Jul 2002

    Geschäftsführer und Gründer

    Findix Technologies GmbH

    Created the Online Travel Community GLOBOsapiens in 2002 out of university and subsequently the classified site Findix in 2005 from scratch. Findix is available in 4 countries and has been one of the first services of its kind in Germany, competing with Quoka and eBay Kleinanzeigen. • Build and led international team up to 8 in online marketing, PM, engineering in Madrid and Munich • Formed and implemented the architecture of all platforms • Hands-on product management, design, prototyping, marketing

  • 1 year and 2 months, Jan 2020 - Feb 2021

    Head of Product Management

    Smile BI

    Together with an interdisciplinary team of data engineers and marketeers we are providing marketing and pricing insights to manufacturers of pharmaceuticals. Our Business Intelligence Suite empowers customers to make smart marketing decisions based on data, enabling efficient spendings of their marketing budget accross multiple online marketing channels.

  • 1 year and 9 months, Nov 2017 - Jul 2019

    Senior Product Manager

    coliquio GmbH

    • Product Owner for a Scrum-Team with 7 highly skilled engineers and 1 UX • Definition of product vision and strategy for content marketing products • Ideation and inception of an effective and highly scalable traffic channel

  • 6 months, Feb 2017 - Jul 2017

    Senior Product Manager

    AutoScout24 GmbH

    • Elaboration of Content Strategy and Business Model Canvas • Product Ideation on car reviews. MVP setup together with UX • Strategic partnership acquisition and contract negotiation • Structured SEO-Analysis, supporting marketing and segments

  • 5 months, Jul 2016 - Nov 2016

    Geschäftsführer

    Quoka GmbH

    Strategiekonzeption und Unterstützung bei der Neuausrichtung sowie im Produktmanagement und Performance-Marketing.

  • 1 year and 7 months, Jul 2014 - Jan 2016

    Head of Online Marketing

    Hubert Burda Media

    Responsible for the strategic Online Marketing direction and execution of our most important Online property BUNTE.de. Defined and implemented a highly successful Social Media and SEO Strategy which resulted in a total growth of 87% YoY in visitors. My team of marketing and data specialists drives now 27M Visits (IVW May 2015) to BUNTE.de (up from 14.7M in June 2014) and therefore more then our former (until 12/2014) entire portfolio of 17 top brands like ELLE.de and Instyle.de combined.

  • 2 years, Jul 2012 - Jun 2014

    Director Marketing & E-Commerce

    Elsevier GmbH

    Led department of 14 employees with 2 team leaders and one PM. Collaborating across several divisions within a global matrix environment. Increased E-Commerce revenue by 30% p.a. • Full responsibility for a 7 digit budget. Direct reports to general management. • P&L responsibility for eBooks. • Rapidly discovered and hired first class digital talent of product managers and developers. • Responsible for customer marketing. In-depth knowledge of multichannel online marketing.

Educational background for Walter Andreas Pucko

  • 2 years, Oct 2005 - Sep 2007

    TUM Business School

    Schwerpunkte: Venture Capital & Private Equity, Information, Organisation & Management. Masterarbeit: Kundenzufriedenheit in der Werbevermarktung durch Online-Werbebörsen.

  • 1999 - 2002

    Hochschule der Medien,

    Schwerpunkte: Interarktive Medien, Video. Diplomarbeit: Konzeption und Realisierung einer Internet-Community

  • 3 years and 5 months, Sep 1992 - Jan 1996

    Berufsausbildung bei Alcatel-Lucent

    At the end of 1995 I was involved in the construction of the early Internet-Infrastructure in Germany by supporting the build of several Internet-Backbones. Coded my first HTML 2.0 Web Page in early 1996.

Languages

  • German

    First language

  • English

    Fluent

  • Spanish

    Fluent

  • Italian

    Basic

  • Kroatisch Fließend

    -

Interests

Umsetzung von Geschäftsideen
Web Crawling
Start-up
Machine Learning
Online Marketing
Sprachen
Web-Applikationen

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