Walter Andreas Pucko
Inhaber, Geschäftsführer, Maven360 GmbH
München, Germany
Timeline
Professional experience for Walter Andreas Pucko
Current 22 years and 5 months, since Jul 2002
Geschäftsführer und Gründer
Findix Technologies GmbH
Created the Online Travel Community GLOBOsapiens in 2002 out of university and subsequently the classified site Findix in 2005 from scratch. Findix is available in 4 countries and has been one of the first services of its kind in Germany, competing with Quoka and eBay Kleinanzeigen. • Build and led international team up to 8 in online marketing, PM, engineering in Madrid and Munich • Formed and implemented the architecture of all platforms • Hands-on product management, design, prototyping, marketing
Together with an interdisciplinary team of data engineers and marketeers we are providing marketing and pricing insights to manufacturers of pharmaceuticals. Our Business Intelligence Suite empowers customers to make smart marketing decisions based on data, enabling efficient spendings of their marketing budget accross multiple online marketing channels.
• Product Owner for a Scrum-Team with 7 highly skilled engineers and 1 UX • Definition of product vision and strategy for content marketing products • Ideation and inception of an effective and highly scalable traffic channel
• Elaboration of Content Strategy and Business Model Canvas • Product Ideation on car reviews. MVP setup together with UX • Strategic partnership acquisition and contract negotiation • Structured SEO-Analysis, supporting marketing and segments
Strategiekonzeption und Unterstützung bei der Neuausrichtung sowie im Produktmanagement und Performance-Marketing.
Responsible for the strategic Online Marketing direction and execution of our most important Online property BUNTE.de. Defined and implemented a highly successful Social Media and SEO Strategy which resulted in a total growth of 87% YoY in visitors. My team of marketing and data specialists drives now 27M Visits (IVW May 2015) to BUNTE.de (up from 14.7M in June 2014) and therefore more then our former (until 12/2014) entire portfolio of 17 top brands like ELLE.de and Instyle.de combined.
2 years, Jul 2012 - Jun 2014
Director Marketing & E-Commerce
Elsevier GmbH
Led department of 14 employees with 2 team leaders and one PM. Collaborating across several divisions within a global matrix environment. Increased E-Commerce revenue by 30% p.a. • Full responsibility for a 7 digit budget. Direct reports to general management. • P&L responsibility for eBooks. • Rapidly discovered and hired first class digital talent of product managers and developers. • Responsible for customer marketing. In-depth knowledge of multichannel online marketing.
Educational background for Walter Andreas Pucko
2 years, Oct 2005 - Sep 2007
TUM Business School
Schwerpunkte: Venture Capital & Private Equity, Information, Organisation & Management. Masterarbeit: Kundenzufriedenheit in der Werbevermarktung durch Online-Werbebörsen.
1999 - 2002
Hochschule der Medien,
Schwerpunkte: Interarktive Medien, Video. Diplomarbeit: Konzeption und Realisierung einer Internet-Community
3 years and 5 months, Sep 1992 - Jan 1996
Berufsausbildung bei Alcatel-Lucent
At the end of 1995 I was involved in the construction of the early Internet-Infrastructure in Germany by supporting the build of several Internet-Backbones. Coded my first HTML 2.0 Web Page in early 1996.
Languages
German
First language
English
Fluent
Spanish
Fluent
Italian
Basic
Kroatisch Fließend
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