Waseem Bari

is working from home. 🏡

Freiberuflich, Product Design Consultant, National Incubation Center

Lahore, Pakistan

About me

Hi, My name is Waseem, a seasoned User Experience Designer with over a decade of experience, I bring extensive expertise in driving ease of use to digital products through innovative and user-centered design strategies. My specialization lies in leveraging customer experience through data-driven insights to create seamless user experiences for web, mobile, SaaS apps and complex ERP software design. I'm well-versed in research, competitive analysis, user testing, and product design. Working across diverse sectors including automotive, digital agencies, maritime, engineering, education, hospitality, healthcare, legal & finance, and start-ups, I helped organizations overcome the complexities of digital transformation and deliver exceptional user experiences with higher adaptability. I love working and exploring things with among people, working on projects where I can actually add value and where I've some freedom to inspire and innovate. Open to new opportunities. Thanks!


MS Office
Team work
Communication skills
Project Management
UX/UI Design
Business Intelligence
Information Management
Englische Sprache
UX Design
UI Design
User Experience Design (UX)
Information technology
Computer Science
Business Operations
Business Informatics
Art Design
Software Development
Customer Support
Business engineering
Agile Development
Business Economics
Supply Chain
Business Development
Change Management
Executive Search
Product design
Business Analytics
Requirements Engineering
IT Project Management
Web Administration
ux design
product design
Rapid Prototyping
Concept development
Customer Experience
User Experience
User experience design
UX UI Design
Systems Thinking
Logical thinking
willingness to travel
Writing skills
Interpersonal skills
Positive attitude
Technical Knowledge
Conflict Management


Professional experience for Waseem Bari

  • Current 1 year and 2 months, since Oct 2022

    Product Design Consultant

    National Incubation Center

    NIC is a place where new startups from all business sectors come into reality with continuous support and mentorship by the industry's top-notch professionals. Many startups don't know how to build their first version of the app or blueprint of their concept or how to adapt digital transformation to their idea, so, this is where my role comes in. With a decade of experience in tech, I help them with product design, building their MVP, finding the right market fit, and online promotion.

  • 1 year and 5 months, Feb 2021 - Jun 2022

    Senior Product Designer


    Sendoso is a SaaS gifting platform for B2B companies to improve customer relationships and retention through gifting. As one of the "Top Five Products of 2022" on G2, Sendoso raised $100 million in series C funding in Sept. 2021. As a product designer, my role was to simplify and automate the experience of third-party apps. With continuous research, working closely with product & engineering, I successfully shipped integrations for Salesforce, Oracle Eloqua, Outreach, Hubspot, SurveyMonkey, and Marketo.

  • 1 year and 5 months, Sep 2019 - Jan 2021

    User Experience Design Consultant

    Sole Proprietorship

    Provided design consultancy to SME clients with: - Planning: Researching customers, competitor analysis, gap analysis - Design: End-to-end product design including requirement analysis, writing technical specs, conceptualizing and prototyping user experience, and communicating with developers with attention to detail, and to ensure overall quality assurance - Launch: Help build MVP design and launch, rapid prototyping, and overall service design

  • 1 year, Sep 2018 - Aug 2019

    Product Design Manager

    Three Heads

    A startup from Finland with a marketplace that links car owners to top-rated car mechanics to repair cars at home or office. Very similar to Your Mechanic in the USA. Responsibilities were: - Product planning, business analysis, product roadmap, user research, and process visualization - Built a blueprint of the idea (aka MVP) and carried out usability testing - Built and launched beta version, UI component library - Cross-functional team collaboration with product, design, and engineering

  • 5 years, Aug 2013 - Jul 2018

    IT Manager

    Tomini Group

    Tomini Group includes sister businesses for classic cars, shipping, and rental power. Achievements: - Classics: Designed, built & maintained an online car showroom with 150+ cars backed by IMS, car photography, site content - Shipping: Procured & maintained IT systems at the office and 10+ ships. Deployed ERP software with live sync between office and ships - Outlined brand strategy, and brought consistency across digital channels - Sourced, installed, and managed IT equipment & software for 150+ users

  • 1 year and 7 months, Feb 2012 - Aug 2013

    Web and Graphic Designer

    Next Generation Path Digital

    NGPath is a Dubai-based digital agency providing web and e-commerce solutions across UAE. Main responsibilities: - Crafting sketches, wireframes, and prototypes for website and mobile app projects - Project management, defining & setting project goals with clients, writing technical specs for development teams - Maintained digital assets library and project documentation - Custom-designed location maps our solution helped customers reach their locations easily by following the written directions

  • 2 years, Dec 2009 - Nov 2011

    Product Design Manager

    MBlue Designs UK

    MBlue Designs is a UK-based digital agency providing custom websites and SaaS e-commerce solutions to SMEs. I started as a web designer and was later promoted to Design Manager. - Product design and user experience - Implemented Twitter Bootstrap for responsiveness and rapid development - Worked on over 30 client projects and overhauled the entire B2B SaaS app with engineering team

  • 2 years and 6 months, Jan 2009 - Jun 2011

    Founder & CEO

    Class Ads

    Class Ads was a classified website in Pakistan (similar to quoka.de in Germany or OLX worldwide) to buy & sell second-hand items. It was my own concept project where I: - Designed, built, and maintained the entire website, promoted via social media, mobile marketing, and newspaper ads. We got advertisement opportunities that we managed on certain spots on the website - The project was flipped against $

  • 4 years and 9 months, Feb 2005 - Oct 2009

    ICT Consultant

    Media Solutions

    My own IT company where we offered web design, custom software services to SMEs. Responsibilities: - Business development, working with CXOs to improve business processes and enhance productivity with specialized software - Project management, technical analysis, quality control, resource management, customer support Achievements: - School Management System with 500+ students, end-to-end deployment., testing and training - Built and maintained an online Inventory Management System for a car dealership

  • 7 months, Mar 2007 - Sep 2007


    Institute of Computer & Management Sciences

    ICMS is a group of educational institutes with 5+ locations and over 1,000 students. As a webmaster, I designed, built, and maintained websites for all campuses. Some key achievements: - Built and launched “Online Admission & Result System” to go paperless, save on printing, and reduce crowds at receptions - Built a small CRM to manage queries from the website with Customer Care teams - Monitored website statistics, performance improvement, and reporting to management, and grew organic traffic with SEO

  • 7 months, Sep 2005 - Mar 2006


    Liwal Ltd

    Liwal Ltd. offers a wide range of IT and digital transformation solutions built on cloud-based infrastructures, and custom-built mobile-ready ERP, CMS, and CRM platforms backed by blockchain to government departments and commercial enterprises globally. My achievements were: - Designed, built, and maintained websites for Liwal Computers, and ESRI GIS. - Designed & launched an online product catalog for Liwal Computers - Managed site content, optimized site speed and promoted with organic SEO

  • 1 year and 5 months, Apr 2004 - Aug 2005

    Website Designer & Developer

    Leads Software House

    Leads Software House was helping new, emerging, and small businesses with digital transformation to convert their physical jobs into digital solutions with their simple and powerful custom-built software and websites. As a website designer and developer, I was responsible for: Designing website and software interfaces Coding website front-end with HTML, CSS, and JavaScript Direct client dealing to understand business requirements proposing the right solutions

Educational background for Waseem Bari

  • 2024 - 2030


    Virtual University of Pakistan

  • 2 months, Oct 2022 - Nov 2022

    Sustainable Supply Chain Operations and Technology

    International Supply Chain Education Alliance


  • English


  • Urdu

    First language

  • Hindi


  • German


  • Arabic



Information technology
Product Innovation
Customer Experience Design
Product design
User Experience Design (UX)
Digital transformation
Generative artificial intelligence
Smart cities
Micro mobility
Automotive software
Transport logistics
Service Delivery
Transportation Management
Supply Chain Management
Machine Learning
Internet of things
Kitchen gardening
Research and Development
Green building

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