Xinlu Ji

Retail Marketing - Management: Xingyun TechBoutique in MediaMarkt Gerngross - Set-up of the whole shop and opening - Design and production of POS materials; Training to shop staff Marketing actions for represented brands and clients - Website development with E-Shop - Generation of positive third content with media and influencer Joint Marketing with Media Markt Austria - Execution of mutual promotions like cuopons and newsletter etc. - Content support in e-commerce site on MediaMarkt online shop

- Management of marketing projects (online campaigns, advertisements, on-air, trailer, graphic design materials etc.) - Content support to promote puls24.at, PULS24 App, SM channels

PR&KOL,Social Media,Events - Press releases - Press trips, conferences, events - Cooperation with media&influencer - Content for SM and community Marketing projects - Concept of marketing campaigns; Budget handling - Coordination with agencies and print shops - Online and print campaigns; Monitoring of performance - Website maintenance - Internal newsletters and reportings Advertising and digital marketing - Ads in the online media - Handling of paid digital campaigns and SM ads - Support in outdoor ad

- Coordination of press releases, press trips, PR&influencer events - Sample handling to media&influencer to generate posivite content - Enablement of product contests and placements in the media - Assorting and evaluation of local coverage - Creation of internal newsletters and reportings

- Support in organisation of product launch events for PEN cameras - Support in communication with fashion bloggers from whole Europe - Content creation for conline lifesyle channels of PEN cameras

Main focus: Advertising and brand communication, TV-journalism