Yanlin Fu

- Manage creation of marketing, internal, and corporate communications collaterals including research reports, print advertorials, advertisements, branding videos, awards submissions and press releases. - Oversee Greater China digital exposure and branding with content management and creation through website CMS and social media. - Design Greater China digital marketing strategy. Manage email marketing, SEM, SEO and social media marketing for Hong Kong and China.

- Create targeted email campaigns promoting e-Commerce merchants and products with paid placements and incentives. - Track and evaluate all direct and interactive marketing campaigns, generate user reports to develop personalized promotional strategies for consumer insights with a focus on the Chinese market.

- Create, implement, and optimize email marketing campaigns for all 6 fashion e-Commerce units. - Analyze and report on email campaigns and performances through A/B testing and data analysis. - Built email marketing strategies on reengagement, retargeting, and customer loyalty. - Improve deliverability, open, click through, and conversion rates.

- Craft and send emails using ExactTarget and StormPost to a 1 million+ subscribers, execute display ad campaigns, design competitive analyses to monitor marketing efforts of fashion competitors. Assist in SEO, SEM and social media marketing. - Verify and interpret reports from IT with SQL; conduct GA analysis for the marketing team.

Leadership & Projects: MBA Opening Ceremony Speaker; Entrepreneurship Club President; Student Ambassador; Social Media Contributor; CoFounder of DronAgro, an agricultural drone & smart farming startup; Consulting internship to reconceptualize & reposition a hotel in Spain