Yanlin Fu

Basic

Bis 2016, Senior Marketing & Communications Officer, Greater China, Knight Frank

Madrid, Spain

Skills

Digital Marketing
Google Analytics
Google Adwords
SEO
SEM
Content marketing
Social Media
Social Media Marketing
Digital Trends
Digital Transformation
Microsoft Office
Microsoft Excel
Microsoft Powerpoint
Dreamweaver
Adobe Photoshop
E-Commerce
CRM software
Customer Relationship Management (CRM)
UX/UI Design
Facebook Pixel
Digital strategy
Copywriting
Data Analysis
SPSS
MySQL
HTML
CSS
Prototyping
A/B Testing
Project management
Magento
Shopify
SEMRush
Content Management
CMS
Baidu Analytics
Internet Marketing
Branding
Customer marketing
Marketing Communications
Public relations
Event Management
Corporate Communications

Timeline

Professional experience for Yanlin Fu

  • 3 years, Oct 2013 - Sep 2016

    Senior Marketing & Communications Officer, Greater China

    Knight Frank

    - Manage creation of marketing, internal, and corporate communications collaterals including research reports, print advertorials, advertisements, branding videos, awards submissions and press releases. - Oversee Greater China digital exposure and branding with content management and creation through website CMS and social media. - Design Greater China digital marketing strategy. Manage email marketing, SEM, SEO and social media marketing for Hong Kong and China.

  • 5 months, Mar 2013 - Jul 2013

    Digital Marketing & Business Intelligence Analyst

    Extrabux.com

    - Create targeted email campaigns promoting e-Commerce merchants and products with paid placements and incentives. - Track and evaluate all direct and interactive marketing campaigns, generate user reports to develop personalized promotional strategies for consumer insights with a focus on the Chinese market.

  • 6 months, May 2012 - Oct 2012

    E-Mail Marketing Manager

    Karmaloop.com

    - Create, implement, and optimize email marketing campaigns for all 6 fashion e-Commerce units. - Analyze and report on email campaigns and performances through A/B testing and data analysis. - Built email marketing strategies on reengagement, retargeting, and customer loyalty. - Improve deliverability, open, click through, and conversion rates.

  • 1 year and 1 month, May 2011 - May 2012

    Digital Marketing & Business Intelligence Assistant

    Karmaloop.com

    - Craft and send emails using ExactTarget and StormPost to a 1 million+ subscribers, execute display ad campaigns, design competitive analyses to monitor marketing efforts of fashion competitors. Assist in SEO, SEM and social media marketing. - Verify and interpret reports from IT with SQL; conduct GA analysis for the marketing team.

Educational background for Yanlin Fu

  • 1 year, Jan 2017 - Dec 2017

    Digital Marketing & Strategy

    IE Business School

    Leadership & Projects: MBA Opening Ceremony Speaker; Entrepreneurship Club President; Student Ambassador; Social Media Contributor; CoFounder of DronAgro, an agricultural drone & smart farming startup; Consulting internship to reconceptualize & reposition a hotel in Spain

  • 11 months, Sep 2013 - Jul 2014

    Strategic Brand Management

    University of Hong Kong

  • 3 years and 10 months, Aug 2006 - May 2010

    History, Music Dual Degree

    Mount Holyoke College

Languages

  • English

    First language

  • Chinese

    First language

  • Spanish

    Basic

  • Korean

    Basic

  • Italian

    Basic

Wants

Career Opportunities

Interests

Photography
Music
Hiking
Volleyball
Badminton
Concerts and Events
Skiing
Travel
Foreign Languages

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