Yarden Wirth

• Retail and wholesale of beauty commodities • Retail and wholesale sales operation development and management • Introduction of new trends (Irish, Swiss, German, Austrian and Belgian markets) • Leading international project teams

• Contracted for business pre-sale value maximisation • Directly managed the business with firm agenda for absolute disconnection of owners involvement in running it, tasked in making the operational functionality non-dependent in their deeply rooted function • Audited all the departments (marketing, production, recording, performance bookings, artists promotion, video productions, accounts) • Decreased operating expenses by 18% with • Recruited, selected and trained a new CEO

• Developed online trade in new marketplaces, deal-sites and flash-sales sites • Established relationships with buyers, acquired and secured o 4 new key accounts • Tailored attractive packages with precise pricing • Negotiated contractual terms & prices • Controlled stock • Maintained “warm” relationships with key accounts partners o Climbed revenue to over £1M mark from launch point / in less than 8 months period

• Directed all business departments & operations: • Drove 22% decrease in operating expenses by: • Introducing profit related rewarding scheme to key roles • Spearheading a campaign for cost efficiency awareness, workflow improvements, and operational streamlining. • Drove a 25% increase of gross sales within 3 months • Added an automated constant growing revenue stream • Delivered cut down in customer service issues by half, and reduced issue resolution time by 60%

• Acted as co-director together with the new business and brand owner (purchaser) • Advised for smooth take over of the operation • Implementation of know-how and methods • Ensured sustainable business functionality and establishment of mechanisms within various departments (HR, Sales, Operations, accounts, Logistics)

• Directed all business operations, short/long-term planning, business development in region covering: England & London, Scotland, Wales , Northern Ireland and the Republic of Ireland. • Provided hands-on oversight, empowerment, and leadership to more than 200 employees through team of 10 direct reports. • Created programs and manuals resulting in more than doubling per sale GBP, nearly tripling the number of items per receipt • Generated over £21M revenue. Increased gross sales: year 2–3 by 276%,

• Start up, construct, develop, drive and operate all operational and sales aspects of a new cosmetics and toiletries retail division • Fueled sales growth by creating incentive / bonus system • Increased gross sales by 65% Y1–Y2 and another 45% Y2–Y3 • Drove rapid operation growth & spread to 15 sites in year 1 doubled to 30 by year 3. o Achieved sufficient operational profitability to self fund own brand development and launch

• Adapted to sales and sales techniques within the beauty industry • Observed closely and learned unique-proven sales management methods

• Been trained on diamonds gemology, precious stones and semi-precious stones certifications • Was sales trained for high price mark luxury jewelry sales techniques to end consumers • Witnessed and exposed to brilliant marketing strategies of this extremely successful jewelry retailer • Developed high awareness to the art of sale