Yasir Khan

Owning a $5mn ARR portfolio; generated $1mn new revenue within 3 months, exceeding annual targets. Identifying and expanding sales channels and partnerships to drive SMB market penetration. Built and led a global sales team focused on pipeline development, outbound prospecting, and sales enablement. Conduct MBRs and QBRs to drive client retention and account expansion, ensuring a robust pipeline coverage of 5x revenue targets through strategic prospecting for software development, DevOps, and cloud services

Managed customer relationships and successful onboarding, implementation, and customer satisfaction. Conducted regular reviews with clients to identify risks and opportunities. Collaborated with cross-functional teams to maintain high service quality, consistently meeting SLAs. Designed and standardized playbooks and workflows to drive efficiency, attaining Microsoft Platinum Partner status for Azure Services. Deployed customer support tech stack (Zendesk) for agent productivity & support case management.

Led B2B and B2C demand generation & performance marketing, increasing web traffic by 10% MOM. YouTube monetization through social media, search engines & SEO strategies. Executed high-ROI Google & Meta Ads campaigns by using GA4 & SEMRush to achieve a 500% ROAS. Managed a team of 10+ marketers, driving SEO, SEM, content marketing, and paid media. Executing Account-Based Marketing (ABM) strategies with precise ICP (Ideal Customer Profile) targeting.

Scaled Arpatech's eCommerce revenue from PKR 200K to PKR 4+ million via digital marketing & performance marketing. Increased web traffic from 1,500 to 85,000 monthly. Led a digital marketing team focused on SEO, email, and performance marketing. Built an omni-channel strategy including affiliate partnerships and distributor onboarding. Optimized customer acquisition cost (CAC) through loyalty programs. Overseeing the development of website features, functionalities, and integrations.

Drove 80% sales conversion, leading go-to-market strategies for IT solutions & ELV. Increased margins by 30% through digital marketing campaigns & strategic partnerships. Reduced costs by 20% via distributor deals, improving profitability in PABX, Security, & VoIP. Led partnership alliances for optimization cost and creating effective deals with distributors for higher profitability.

Led marketing & partnership alliance for establishing channel partnerships in IT Solutions, Networking & ELV products. Spearheaded lead-generation campaigns leveraging Google PPC, FB Ads; developed websites, and marketing materials. Set up a retail shop for the brand, established channel partners in the retail market and worked with enterprise customers by leading a team of 2 sales reps to achieve AED 1 million annual revenue from new business.

Drove revenue in ELV, Networking, VOIP solutions in Cisco, Avaya, Fluke Networks, HP, Ruckus, Proxim. Close deals of over $1 million in revenue with 3 enterprise customers including Saudi German Hospital, American Hospital, DAMAC. Led inside sales team for lead conversion, and managed sales pipeline in network monitoring tools through demos. Implemented business processes, procedural documents, and project management guides. Developed strategic partnerships and compelling solutions.

Worked on new and existing accounts for contract negotiations, and signed up new Fortune 100 companies for a $40mn ARR portfolio with global ICT solutions in HW and ICT Services. Developed pricing index for professional ICT service pricing globally to reduce RFP cycle across 150 countries. Implemented cost control by leading 400 suppliers/vendors. Established relationships with OEMs, distributors & partners including HP, Cisco, Ingram, for joint marketing.

Developed Omni-Channel marketing plans for FMCG and corporate clients. Managed corporate communications, marketing, & brand management for FMCGs including P&G, KE, ARY, IMC, etc. Supervised image-building & advertising campaigns, organized events, and press conferences, managed press releases in print and electronic media, and analyzed media buying results.