Yasmine Hidalgo

Responsible for the PR of luxury hotels in Italy, South Africa, Mauritius and Tanzania for the German, Swiss and Austrian markets.

• Responsible for all PR & advertising of the Sofitel Philippine Plaza, the hotel of choice of US Presidents Trump and Obama, French President, royalty and celebrities such as Madonna, Mariah Carey etc with 609 rooms, 4 restaurants including Spiral, the biggest buffet in Asia, Le Spa, a Beauty Institute, 16 meeting rooms. Responsible for assisting new Accor Hotels in their pre-opening PR.

Sales, PR and Marketing Communications • Awarded as Highly Commended PR and Marketing Person of the Year at the 2009 Hotelier Middle East Awards for being a maverick, as quoted from the magazine,”She saw the opportunity of bringing much-needed revenue to the hotel by cultivating relationships with the diplomatic community to increase exposure and expand the customer base for group/catering sales opportunities.” • Awarded the 212 extra degree for Excellence in Sales and Marketing

• Responsible for ensuring optimum publicity on all major happenings in the hotel, hotel activities and offerings (Room,F&B promos, special hotel events, VIP arrivals etc) for both Crowne Plaza Galleria Manila and Holiday Inn Galleria Manila. • Generated over USD 21,161.10 of combined media mileage for Crowne Plaza Galleria Manila and USD 16,135,21 for Holiday Inn Galleria Manila from January –April 2008 achieved through initiation of strategic partnerships with MTV for bringing in popular internation

• Responsible for the successful marketing communications strategy of the hotel from a Westin hotel to a Sofitel hotel, repositioning it as a modern, luxurious and the place to be for high profile events and generating PHP 9,631,427.13 or USD 209,378.85 worth of PR value for the Sofitel Launch (Feb-June 2007). • Instrumental in the successful positioning of Spiral as the number one in the market terms of buffet

Focused on PR and Marketing Identified as one of the high potential employees for the Mentoring Program of the Westin.

 Responsible for Advertising, Marketing initiatives and PR of the 34 branches of The Body Shop in the Philippines. Project Leader of the Manila visit of The Body Shop founder, Dame Anita Roddick, DBE: responsible for coordinating with the local TV and print media, organizing the Business Conferences and other high profile events. Generated over P 13, 839, 251.65 or $27,808.23 in combined media mileage

• Articles on lifestyle: fashion, travel and personalities from the entertainment world to sports. Philippine Correspondent to the Madrid Fashion Week: Fall/Autumn 2002-2004, Spring/Summer 2002-2004 as well as latest lifestyle trends in the local and international scene. Covered the Tendence Lifestyle Fair 2003, International Car Show 2003, International Book Fair and International Leather Goods Fair.

• Pioneering team in the development of the Corporate Image of the company through high impact publicity campaigns and events which resulted to an increase of 100% user traffic in all the websites • Established a mutually beneficial relationship with the print media in the year 2000 –2001 which translated to savings of USD $366.666 in PR agency fees.

• Coordinated the launch of “IP-Broadband” in the Philippines which helped to facilitate its purchase by the major telecom operators in the country. Organized the “Mobile Banking” seminar that jump-started its sales with the biggest banks in the Philippines which are now implementing the technology.

Organizational Communication Institutional Communication Journalism

minor in Spanish language